Choi Seung-cheol

Choi Seung-cheol, born on August 8, 1995, in Daegu, South Korea, is a South Korean rapper, singer, and songwriter better known by his stage name S.Coups. He is best recognized as the overall leader and lead rapper of the globally acclaimed K-pop boy group SEVENTEEN, managed by Pledis Entertainment. In addition to his leadership within the group, he has earned wide recognition for his artistic contributions as a lyricist and composer.

Early Life and Pre-Debut Training

Growing up in Daegu, Choi pursued sports and earned a black belt in Taekwondo before turning his focus toward music. He was scouted by a representative from Pledis Entertainment during his middle school years and officially joined the agency in 2009. Choi underwent six years of rigorous training—the longest training period among all SEVENTEEN members. During these trainee years, he honed his skills in rap, dance, and performance, gaining early public exposure through appearances in labelmates' music videos and the pre-debut web show SEVENTEEN TV.

Career with SEVENTEEN and Sub-Units

Choi officially debuted in May 2015 with SEVENTEEN's debut extended play, 17 Carat. In addition to serving as the main group's general leader, he leads SEVENTEEN's Hip Hop Team alongside members Wonwoo, Mingyu, and Vernon. He has actively contributed as a lyricist and composer to many of SEVENTEEN's hit tracks, showcasing a rhythmic rap delivery and expressive performance style. Over the years, Choi has also participated in specialty sub-units, including SVT LEADERS and CxM, while helping guide SEVENTEEN to international chart success and major global tour sellouts.

Fashion and Brand Endorsements

Parallel to his musical achievements, Choi has established a prominent personal profile in the fashion and commercial sectors. He has represented major skincare, cosmetics, and lifestyle brands across South Korea and international markets, while also attending high-profile fashion events such as Milan Fashion Week. Through his official personal social media, Choi engages with fans around the world, sharing updates on his fashion endeavors, creative projects, and group promotions.