Niomi Smart
Lifestyle Influencer · British
Known for Niomi Smart is a British lifestyle influencer, content creator, author, and qualified yoga instructor recognized for her content centered around wellness, plant-based living, and conscious lifestyle choices.
About Niomi Smart
Niomi Smart is a British lifestyle influencer, content creator, author, and qualified yoga instructor recognized for her content centered around wellness, plant-based living, and conscious lifestyle choices. Born in England, she initially gained widespread visibility through YouTube and social media platforms, establishing a prominent voice within the UK digital lifestyle and health communities.
Early Life and Career
Smart attended the University of the West of England, graduating with a Bachelor of Laws (LLB) degree. After completing her studies, she chose not to pursue a legal career and instead pivoted toward digital media. She launched her YouTube channel and personal blog to share insights on fashion, plant-based nutrition, and mindful daily routines. Her content, particularly her popular "What I Eat in a Day" video series, quickly attracted a large global audience interested in practical approaches to sustainable health.
Business and Media Projects
Building on her digital reach, Smart expanded into publishing, business, and humanitarian advocacy. In September 2016, she released her debut cookbook, Eat Smart: What I Eat in a Day, published by HarperCollins, which became a bestseller on major retail charts. In addition to writing, she co-founded SourcedBox, a natural snack subscription service, and launched Smart Skin, a vegan and cruelty-free skincare line. Smart has also spearheaded eco-conscious initiatives like Smart Swap, a clothes-swapping event encouraging sustainable fashion. In 2025, she launched the Open Hearts Club, a platform hosting wellness gatherings and community workshops. Furthermore, she serves as an official ambassador for Women for Women International, supporting women survivors of conflict.
Personal Life and Wellness Philosophy
Smart has documented her life transitions and personal growth with her audience over the years. Her passion for holistic living led her to spend time residing in Bali and India, where she deepened her interest in Eastern wellness practices and qualified as a yoga teacher. Having since returned to reside in the United Kingdom, Smart continues to publish digital content focusing on yoga, plant-based recipes, conscious consumerism, and self-compassion.
Earnings & net worth — estimate
No confirmed net-worth figure is publicly available for Niomi Smart, so we don’t put a number on it. For context, profiles with a reach like this (1.2M followers) are typically paid $10,000 – $25,000+ for a sponsored post on Instagram and other networks.
Market-typical range for this follower tier — an estimate, not Niomi Smart’s actual income.
Frequently asked about Niomi Smart
What is Niomi Smart known for?
Niomi Smart is a British lifestyle influencer, content creator, author, and qualified yoga instructor recognized for her content centered around wellness, plant-based living, and conscious lifestyle choices. Born in England, she initially gained widespread visibility through YouTube and social media platforms, establishing a prominent voice within the UK digital lifestyle and health communities.Early Life and CareerSmart attended the University of the West of England, graduating with a Bachelor of Laws (LLB) degree.
How old is Niomi Smart and what is their zodiac sign?
Niomi Smart is 34 years old (born 26 May 1992) and is a Gemini.
Where is Niomi Smart from?
Niomi Smart is British and is based in London, United Kingdom.
Is Niomi Smart married or in a relationship?
According to public information, Niomi Smart’s relationship status is listed as Single.
What is Niomi Smart’s net worth?
See the estimated net worth and earnings section above. Figures are estimates compiled from public sources and are not officially confirmed.
