Irene Kim

Irene Kim is a South Korean-American fashion model, influencer, television personality, and entrepreneur. Widely recognized for her signature vibrant dyed hair and trendsetting aesthetic, she gained international fame as a digital tastemaker and luxury brand ambassador. Known online by her handle @ireneisgood, Kim has bridged Eastern and Western fashion industries, establishing a prominent presence across global fashion capitals, major runway shows, and digital media platforms.

Early Life and Career

Born in Iowa and raised in Seattle, Washington, Kim moved to South Korea during middle school. She later pursued higher education in the United States, studying textile design at New York's Fashion Institute of Technology (FIT). Returning to Seoul in 2012, she began her professional modeling career by walking for top domestic designers including Steve J & Yoni P, Jardin de Chouette, and SJYP. Her bold personal style—specifically her rainbow-dyed hair—caught the attention of global street-style photographers during New York and Paris Fashion Weeks, propelling her into international stardom. She subsequently walked in shows and represented major luxury fashion and beauty houses, including Chanel, Calvin Klein, Ferragamo, and Mulberry. In 2015, Estée Lauder named her a Global Beauty Contributor alongside Kendall Jenner.

Entrepreneurship and Media

Building on her digital influence and background in textile design, Kim launched her own apparel and lifestyle brand, IRENEISGOOD LABEL, in 2018. Known for its playful graphics, bright color palettes, and positive messaging, the label debuted to widespread interest during Paris Fashion Week and earned distribution through international retail stockists. Beyond her work in design and modeling, Kim has hosted and appeared on multiple television programs in South Korea and the United States, including style-focused broadcasts, reality series such as Hangout with Yoo and Shooting Stars, and guest appearances on international travel shows like Somebody Feed Phil. In late 2024, she was named an official ambassador for Concept Korea, promoting domestic designers at Paris Fashion Week.

Personal Life

Kim maintains strong personal and professional ties to both Seoul and the United States. Fluent in English and Korean, she frequently advocates for Asian representation within the global fashion ecosystem. In January 2025, she announced her engagement to her partner John, a businessman outside the entertainment industry. The couple married in a private ceremony in Seoul in May 2025, attended by close friends, colleagues, and prominent figures from the Korean entertainment and fashion industries.