Steph Claire Smith

Steph Claire Smith is an Australian model, digital creator, and entrepreneur. Based in Melbourne, she first gained prominence through her work in fashion and commercial modeling before expanding her public profile into the health, wellness, and digital lifestyle sectors.

After beginning her career as a fashion model and working internationally in markets including the United States, Smith transitioned into digital content creation and entrepreneurship. In 2015, alongside co-founder Laura Henshaw, she launched Keep It Cleaner (later rebranded to KIC), which originated as an e-book before expanding into a widely used health, fitness, and wellness subscription application. The platform offers guided workouts, recipes, and wellness resources to an international user base.

In addition to the fitness application, Smith co-developed a Keep It Cleaner range of packaged food products distributed in major Australian supermarkets. She also co-hosts podcasts under the KIC media ecosystem, including KICPOD, which discusses lifestyle, health, and personal topics. Over the course of her career, she has collaborated with various fashion and consumer brands while continuing to co-manage her business ventures as Chief Operations Officer.

Smith maintains an active role as a business leader, content creator, and media personality, continuing to oversee the growth of the KIC platform and product line while managing her ongoing commitments in digital media and modeling.