Sanela Diana Jenkins

Sanela Diana Jenkins (born Sanela Dijana Ćatić in 1973) is a Bosnian entrepreneur and philanthropist who was born and raised in Bosnia and Herzegovina and resides in California. Jenkins fled her home country during the siege of Sarajevo and immigrated to London. She subsequently attended City University, London, where she graduated with a degree in computer science and economics.

Following her graduation, Jenkins acquired the swimwear line Melissa Odabash. In 2009, she created and launched Neuro, a line of functional beverages based in Sherman Oaks, California, where she serves as President and CEO. Jenkins is also the founder and CEO of D Empire Entertainment, a music label.

Jenkins expanded her career into media and television, joining the cast of the reality television series The Real Housewives of Beverly Hills for its twelfth season. She made her debut on the show in May 2022 and departed in January 2023 after one season. Through D Empire Entertainment, Jenkins produced the film Sevap / Mitzvah, which was released in 2023 and won best short film at the Humanitas Awards in October 2023. She also produced Room 23, a photography book shot by Deborah Anderson, with proceeds benefiting philanthropic programs.

Jenkins has established several philanthropic initiatives throughout her career. In 2002, she founded The Irnis Catic Foundation in memory of her brother who was killed during the Bosnian War, providing funding to medical facilities at the University of Sarajevo. For her humanitarian efforts, Jenkins received the Peace Connection prize from the Center for Peace and Multi-Ethnic Cooperation in 2009, and was honored at the Advisory Council for Bosnia & Herzegovina Gala in Washington, D.C. in May 2018.

In August 2008, Jenkins established the Sanela Diana Jenkins Human Rights Project at the University of California, Los Angeles, focusing on legal advocacy, political advocacy, and documentation. Alongside Richard Steinberg, she hosted the Sanela Diana Jenkins Clinic on Gender Violence in Eastern Congo. The clinic established the Restore the Village Project to provide humanitarian interventions in villages affected by mass rape attacks and study their effects to better assist communities.

In May 2008, Jenkins co-hosted a fundraiser in London with George Clooney, raising over £10 million for victims in Darfur. Following the 2010 earthquake in Haiti, she co-founded the Jenkins-Penn Haitian Relief Organization with Sean Penn to provide medical care and hospital supplies. In March 2010, she posted bail for former President of the Federation of Bosnia and Herzegovina Ejup Ganić in London. Jenkins was later awarded the Enduring Vision award by the Elton John AIDS Foundation, and in 2022 she founded the Sunela Foundation with a $100,000 donation for victims of Lion Air Flight 601.

In 1999, Jenkins married Barclays Bank executive Roger Jenkins. During their ten-year marriage, they had two children, a son named Innis and a daughter named Eneya. In 2020, Jenkins had a daughter, Eliyanah, with Asher Monroe, to whom she later became engaged. Following a miscarriage, Jenkins gave birth to a daughter, Elodie Mae Book, in August 2023.