NikkieTutorials

Nikkie de Jager-Drossaers, better known by her online alias NikkieTutorials, is a Dutch makeup artist, model, and beauty content creator. She achieved widespread international recognition in 2015 after her YouTube video titled "The Power of Makeup" went viral. The popularity of the upload inspired numerous online creators to share videos demonstrating their faces with and without cosmetics.

De Jager began creating online video content in 2008 at the age of 14. After watching MTV's The Hills while sick and taking inspiration from Lauren Conrad's cosmetic style, she searched YouTube for tutorials and decided to make her own. After two years of regularly uploading tutorials, she enrolled in coursework at the B Academy in Amsterdam. She signed with the Colourfool Agency in 2011 to work as a professional makeup artist, later becoming the lead makeup artist for the RTL 5 television series I Can Make You a Supermodel in late 2013. She departed the agency in early 2014 to work independently as a freelance hair and makeup professional.

Over her career, De Jager has accumulated notable industry recognition and corporate partnerships. Forbes named her among the top ten beauty influencers in 2017, the same year she won accolades at the Shorty Awards and the Teen Choice Awards. She has collaborated with major cosmetics brands including OFRA Cosmetics, Maybelline, Lady Gaga's Haus Laboratories, and Beauty Bay. In January 2019, Marc Jacobs Beauty appointed her as its Global Beauty Adviser to assist with product development and international artistry content. In September 2021, following three years of product development, she launched her own cosmetic brand named Nimya. Additionally, she was named a United Nations goodwill ambassador in June 2020.

De Jager has frequently appeared on television. In the Netherlands, she competed on the game show The Big Escape in 2017 and joined the reality series Wie is de Mol? in 2019, returning for a special 20th anniversary edition in 2020 which she won. She has served as a guest judge on Glow Up and Drag Race Holland. In 2020, she worked as the online host for the replacement broadcast Eurovision: Europe Shine a Light, and subsequently co-hosted the 2021 Eurovision Song Contest, becoming the first transgender host in the event's history. Although scheduled to present the Dutch jury votes for the 2024 Eurovision contest, she withdrew following the disqualification of the Dutch entrant.

In January 2020, De Jager posted a video titled "I'm Coming Out," publicly disclosing that she is transgender and explaining that she was being blackmailed by an individual threatening to leak her personal history. She had previously begun her transition during her adolescence. Following her coming-out announcement, she appeared as a guest on The Ellen DeGeneres Show, later reflecting on the experience in a Dutch broadcast interview where she expressed disappointment with her reception.

In her personal life, De Jager became engaged to Dylan Drossaers in August 2019, and the couple married in September 2022. In August 2020, the couple was robbed at gunpoint inside their residence in Uden, resulting in a police investigation that eventually led to arrests.