Louise Aubery

Louise Aubery is a French content creator, entrepreneur, podcaster, and body positivity advocate best known under her online persona MyBetterSelf. Emerging as one of France's leading digital voices among young adults, she uses her multi-platform media presence to challenge restrictive beauty standards, promote mental health awareness, and advocate for gender equality and self-acceptance.

Early Life and Education

Born on July 2, 1997, in the Paris region of France, Aubery was raised alongside her twin sister, Camille. After completing her secondary education, she entered the prestigious Sciences Po Paris in 2015 with the initial ambition of becoming a journalist. As part of her higher education journey, she spent an academic exchange year at the University of California, Berkeley. She went on to complete her master's degree in communication, media, and creative industries at Sciences Po, successfully graduating in 2021.

Content Creation and Digital Media

Aubery first gained public recognition in 2016 after launching her Instagram account, @mybetterself. While her early posts focused primarily on fitness, health, and routine wellness, her perspective shifted dramatically after overcoming personal struggles with disordered eating habits. She reoriented her platform toward body neutrality, authentic representation, and mental well-being. In 2018, she launched her flagship podcast, InPower, in which she interviews notable figures from journalism, business, politics, and the arts to discuss ambition, self-confidence, and career development. She also launched the widely shared social movement #OnVeutDuVrai to encourage unedited and realistic depictions of women on social media.

Entrepreneurship and Writing

In November 2020, Aubery translated her advocacy into business by founding Je ne sais quoi, an ethical and body-inclusive lingerie brand designed to offer comfortable, eco-friendly options across a broad range of sizes. In addition to her fashion enterprise, she created Girlz in Biz, a collaborative initiative offering workshops and resources for emerging female founders. As an author, Aubery published her debut non-fiction book, Miroir, miroir : Dis-moi ce que je vaux vraiment, in 2021 to help readers free themselves from social dictates surrounding appearance. She followed this publication with her second book, Jusqu'ici tout va mal, in 2024, cementing her role as a prominent contemporary author on self-worth.