Wayne Goss
Makeup Artist, YouTuber & Entrepreneur · British
Known for Wayne Goss is an English makeup artist, YouTube personality and entrepreneur, widely regarded as one of the first beauty creators to build a worldwide audience through online video tutorials. Born on 4 March 1978 in Bridgwater, Somerset, he came to makeup largely self-taught, studying the work of celebrated artists such as Way Bandy and Kevyn Aucoin from their books before training professionally in London.
About Wayne Goss
Wayne Goss is an English makeup artist, YouTube personality and entrepreneur, widely regarded as one of the first beauty creators to build a worldwide audience through online video tutorials. Born on 4 March 1978 in Bridgwater, Somerset, he came to makeup largely self-taught, studying the work of celebrated artists such as Way Bandy and Kevyn Aucoin from their books before training professionally in London. That grounding shaped the calm, myth-busting teaching style that would later set his channel apart from the louder end of the beauty world.
He began posting videos under the username Gossmakeupartist in 2009, at the very start of the online beauty boom. His main YouTube channel, "Wayne Goss," has since grown to roughly 3.97 million subscribers and more than 580 million views, making him for a time the most-subscribed male makeup artist on the platform. His 2012 tutorial "Highlight and Contour Like Kim Kardashian" became a defining viral moment, surpassing ten million views and helping to popularise contouring for everyday audiences. In 2012 he also launched a second channel, Gossmakeupchat, for longer, more conversational videos about the beauty industry and detailed product reviews.
Goss built on that audience with his own products. In September 2013 he introduced the Wayne Goss Makeup Brushes in partnership with the retailer Beautylish; the debut range, "The Wayne Goss Collection," famously sold out within minutes of going on sale. He followed it with dedicated Face and Eye sets in 2014, a Brow set in 2015 and a synthetic brush line in 2024, alongside a limited-edition eyeshadow palette collaboration with Paula's Choice in 2014.
His influence has been recognised across the beauty community, including a Refinery29 Beauty Innovator Award for Must-Watch Beauty Vlogger in 2015. Known for honest, technique-first advice rather than hype, Goss remains one of the most trusted educators in digital beauty. Based in the United Kingdom, he continues to publish tutorials and develop his brush and beauty ranges for a global audience.
Wayne Goss on YouTube
Frequently asked about Wayne Goss
What is Wayne Goss known for?
Wayne Goss is an English makeup artist, YouTube personality and entrepreneur, widely regarded as one of the first beauty creators to build a worldwide audience through online video tutorials. Born on 4 March 1978 in Bridgwater, Somerset, he came to makeup largely self-taught, studying the work of celebrated artists such as Way Bandy and Kevyn Aucoin from their books before training professionally in London.
How old is Wayne Goss and what is their zodiac sign?
Wayne Goss is 48 years old (born 4 Mar 1978) and is a Pisces.
Where is Wayne Goss from?
Wayne Goss is from Bridgwater, England (born 4 March 1978).
Has Wayne Goss won any awards?
Wayne Goss has received recognition including Centenary Medal.
