Mari Maria

Mari Maria (born Mariana Maria de Neiva Couto on November 29, 1992) is a prominent Brazilian beauty influencer, makeup artist, and entrepreneur. Renowned for her vibrant beauty tutorials and signature red hair, she has established a massive digital presence across social platforms such as Instagram, YouTube, and TikTok. Alongside her content creation, she is the founder and chief executive officer of Mari Maria Makeup, one of Brazil's leading creator-led cosmetic brands.

Early Life and Career

Born in Brasília, Federal District, Brazil, Mari Maria developed an interest in cosmetics during her childhood as a creative way to express herself. In September 2014, she launched her YouTube channel, uploading step-by-step makeup tutorials, product reviews, and beauty transformations. Her relatable personality, artistic techniques, and engaging demonstration videos quickly attracted a dedicated following. Over the years, her digital footprint expanded rapidly across social media platforms, making her one of the most followed beauty content creators in Brazil and globally.

Business Ventures and Brand Launch

In 2017, Mari Maria leveraged her industry knowledge and audience insight to launch her namesake cosmetics venture, Mari Maria Makeup, alongside her husband. The brand introduced a full commercial range of cruelty-free beauty products, including high-coverage foundations, concealers, eye shadow palettes, lip glosses, and makeup brushes. Known for its innovative formulations, inclusive shade ranges, and direct-to-consumer strategy, the line gained widespread retail distribution and commercial popularity throughout Brazil and internationally. Her cosmetic line achieved widespread recognition for blending practical beauty tutorials directly with product innovation, engaging millions of customers across Latin America. She later expanded her entrepreneurial reach by launching Mari Maria Hair, a line dedicated to haircare products.

Personal Life

Mari Maria is married to Brazilian businessman Rudy Loures (also known as Rudy Rocha Loures), who actively collaborates with her on brand strategy and business management. The couple has two sons, Davi, born in April 2020, and Noah, born in January 2022. Beyond her brand operations, she frequently shares insights into family life, beauty trends, and women's entrepreneurship while speaking at major industry events such as Web Summit Rio.