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IVE’s An Yu-jin Covers W Korea in Chanel Watches & Fine Jewelry Campaign

K-pop star An Yu-jin showcases pure elegance in a minimalist pictorial following IVE's mini-album release.

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IVE’s An Yu-jin Covers W Korea in Chanel Watches & Fine Jewelry Campaign
Photo: 조선팔도 · CC BY 3.0 · Wikimedia Commons

K-pop icon An Yu-jin, leader of the group IVE, headlined a new digital cover and high-fashion editorial for W Korea, released on October 29, 2026. Produced in collaboration with Chanel Watches & Fine Jewelry, the pictorial presents a stripped-back, sophisticated aesthetic that highlights An Yu-jin's mature visual presence and natural elegance.

Stylized with minimal makeup and classic wardrobe choices—including black cropped cardigans, structured tops, and denim—the photoshoot showcases An Yu-jin in a serene, intimate light. In an accompanying interview, she reflected on maintaining genuine passion in her work, expressing a desire to preserve her excitement and drive as her career evolves. She also shared her perspective on personal character, noting that true beauty stems from empathy, warmth, and consideration for others.

The high-profile luxury feature comes during an exceptionally active period for An Yu-jin and her group. IVE officially released their fifth mini-album, Looks Can Kill, on October 26, 2026, anchored by a dynamic electronic dance-pop title track. The release follows intense promotional activity, including viral music video clips and dance challenges that have dominated domestic music charts such as Melon and Bugs.

An Yu-jin first rose to prominence as a member of the project group IZ*ONE before debuting as the leader of IVE under Starship Entertainment in late 2021. Under her leadership, IVE achieved instant mega-hit status with consecutive chart-toppers including "Eleven," "Love Dive," and "After LIKE," establishing themselves as one of the leading fourth-generation K-pop girl groups worldwide.

In addition to her musical accomplishments, An Yu-jin has become a staple in high fashion and Korean television, earning praise for her versatile personality on popular variety shows. Her continuous collaboration with prestigious luxury brands like Chanel highlights her expanding global footprint as both a premier musical artist and a high-fashion ambassador.

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