British fashion entrepreneur Molly-Mae Hague expanded her footprint in the global footwear market on October 23, 2026, with the official launch of her second collaboration with Adidas Originals. The partnership introduces the Adidas Originals x Molly-Mae Samba Slate, an autumnal iteration of the sportswear brand's classic silhouette available through Asos and select global retailers.
The new footwear drop follows the immediate commercial success of Hague's inaugural Matcha colorway earlier in the year, which sold out within minutes of release. The Samba Slate design updates the classic model with a heathered gray upper, tonal overlays, off-white Three Stripes, a traditional gum outsole, and a distinctive double-laced construction. The neutral aesthetic reflects Hague's signature minimalist style, tailored for autumn layering and daily casual wear.
This high-profile launch marks another major milestone in Hague's career evolution from reality television star to established fashion executive. After gaining international recognition on ITV2's Love Island in 2019, Hague quickly established herself as one of the United Kingdom's most influential digital personalities. She went on to hold the title of Creative Director at fast-fashion retailer PrettyLittleThing, overseeing major global campaigns and runway presentations.
In 2024, Hague further cemented her corporate presence by founding her independent clothing brand, Maebe, which focuses on contemporary wardrobe essentials and tailored capsule collections. Beyond her business ventures, she frequently shares personal updates with her millions of online followers, documenting life as a mother alongside her fiancé, professional boxer Tommy Fury.
Industry analysts view Hague's ongoing work with Adidas as a powerful sign of how digital influencers are driving long-term commercial partnerships with global athletic brands. With the Samba Slate expected to replicate the sell-out demand of her initial drop, Hague continues to strengthen her authority within contemporary streetwear and fashion entrepreneurship.
