Jade Picon

Jade Picon Froes, born September 24, 2001, in São Paulo, Brazil, is a prominent Brazilian digital influencer, actress, and entrepreneur. She first gained public visibility on digital platforms through regular appearances alongside her older brother, fellow creator Léo Picon. Over the years, Picon has evolved into one of South America's most recognizable social media personalities, commanding a massive following while expanding her career into mainstream entertainment, fashion, and business.

Rise as a Digital Influencer

Picon began cultivating her online presence in the mid-2010s. By sharing curated photographs, beauty tutorials, travel experiences, and fashion lookbooks on Instagram, YouTube, and TikTok, she built a dedicated fanbase among young audiences. Her distinct visual aesthetic and consistent engagement allowed her to build high-profile brand partnerships with top fashion houses and global cosmetic labels. Recognized for her marketing influence, she frequently attends international fashion weeks and major entertainment events, securing her position at the forefront of digital content creation in Brazil.

Reality Television and Acting Debut

In 2022, Picon achieved wider mainstream prominence as a contestant on season 22 of the reality television show Big Brother Brasil. Her presence inside the house generated significant media interest and online conversation across the country. Shortly after her departure from the show, she made her formal acting debut on TV Globo's primetime telenovela Travessia, playing the key character Chiara Rossi Guerra. Picon continued to broaden her acting resume by taking part in film projects like Cinco Julias and pioneering vertical digital drama formats with Globo.

Entrepreneurship and Brand Ambassadorships

Leveraging her digital reach, Picon established her self-titled clothing label, JADE JADE, in 2019, designing contemporary fashion pieces that reflect her personal style. In 2024, she expanded her commercial empire by founding AURA Beauty, a brand focused on wellness, skincare, and personal care products. In addition to managing her own enterprises, Picon serves as an ambassador for major global and national brands, including Adidas, Pandora, and Eudora, cementing her status as an influential youth figure in Brazilian business.