Manny MUA

Manuel Gutierrez Jr., widely recognized by his online persona Manny MUA, is an American beauty YouTuber, makeup artist, and cosmetics entrepreneur. Rising to prominence through his makeup tutorials, product reviews, and beauty transformation videos, he became one of the most prominent male figures in the digital beauty industry during the mid-2010s. Beyond his popular YouTube channel, Gutierrez made history as a mainstream brand representative and successfully transitioned into corporate beauty by launching his own cosmetics brand, Lunar Beauty.

Early Life and Career Beginnings

Born on April 4, 1991, in San Diego, California, Gutierrez grew up in a traditional household and developed a strong interest in cosmetics during childhood while watching his mother apply makeup. He initially pursued a pre-medical education at San Diego State University, graduating with a Bachelor of Science degree in Health Science with plans to become a plastic surgeon. However, after discovering a passion for beauty artistry while working at Sephora and MAC cosmetics counters, he shifted his career trajectory toward full-time makeup creation and digital content.

Rise to Fame and Major Collaborations

Gutierrez launched his YouTube channel under the handle Manny Mua in July 2014, quickly building a devoted following known as the Mannyacs. His accessible tutorials, humorous commentary, and inclusive philosophy regarding cosmetics gained widespread attraction. In 2017, Gutierrez achieved a major milestone in the cosmetics industry when Maybelline selected him alongside fellow creator Shayla Mitchell as the first male brand ambassador for their Colossal Big Shot mascara campaign. Throughout his career, he has collaborated with major cosmetics brands, including Morphe, Makeup Geek, OFRA Cosmetics, and Jeffree Star Cosmetics.

Lunar Beauty and Personal Life

In 2018, Gutierrez founded Lunar Beauty, a cruelty-free cosmetics company featuring custom-formulated eyeshadow palettes, lip glosses, and face products designed for all gender identities. Based in Los Angeles, California, Gutierrez actively manages the brand while producing regular content across YouTube, Instagram, and TikTok. A proud Mexican-American, Gutierrez frequently speaks about diversity and representation in cosmetics, championing the idea that makeup is genderless and serving as a key pioneer for LGBTQ+ creators in modern beauty culture.