Fei Fei Sun

Fei Fei Sun (born March 20, 1989) is a Chinese high-fashion model who achieved global prominence through her work on top luxury runways, prestige beauty campaigns, and landmark editorial covers. Recognized by Models.com as one of fashion's New Supers, she became one of the most successful Asian supermodels of her generation.

Early Life and Career Beginnings

Born Sun Feifei in Weifang, Shandong, China, she developed an interest in fashion during her youth and pursued higher education at Suzhou University, where she majored in fashion design. Her entry into international modeling took off in 2008 when she represented China in the global Elite Model Look contest, finishing in third place overall. Shortly after her contest success, Sun debuted internationally during the 2009 fashion week circuit. Her profile soared late that year when designer Karl Lagerfeld selected her to walk in Chanel's Paris-Shanghai pre-fall show, opening doors to top-tier agency representation and global opportunities.

Rise to Prominence and Editorial Success

Throughout the early 2010s, Sun became a fixture across Paris, Milan, London, and New York fashion weeks, walking for prominent fashion houses including Prada, Dior, Valentino, Hermès, Givenchy, Chanel, and Miu Miu. In January 2013, she achieved a historic milestone by becoming the first Asian model to grace a solo cover for Vogue Italia, photographed by legendary image-maker Steven Meisel. She continued making fashion history in September 2014 when she was featured on the cover of American Vogue alongside other leading models of her era for the magazine's Instagirls feature. Her extensive editorial resume includes covers and spreads for Vogue China, Vogue Japan, Vogue Paris, British Vogue, i-D, and Allure.

Global Campaigns and Personal Life

Beyond editorial and runway work, Sun established herself as a primary face for major global advertising campaigns. In 2017, she signed a major contract as a global spokesmodel for cosmetics giant Estée Lauder, solidifying her status in the beauty industry. She has also starred in ad campaigns for luxury brands such as Prada, Louis Vuitton, Calvin Klein, and Chanel. Based in New York City, Sun married her long-time partner, photographer Liang Zi, in 2017. She maintains a significant digital presence, using her official social media platforms to share high-fashion editorial work, personal travels, and behind-the-scenes insights into her modeling career with hundreds of thousands of followers worldwide.