Liziqi
Creatorin · People's Republic of China
Known for Li Ziqi, whose birth name is Li Jiajia, is a prominent Chinese video creator, vlogger, and cultural entrepreneur best known for her viral videos showcasing traditional Chinese rural life, culinary arts, and handcrafts.
About Liziqi
Li Ziqi, whose birth name is Li Jiajia, is a prominent Chinese video creator, vlogger, and cultural entrepreneur best known for her viral videos showcasing traditional Chinese rural life, culinary arts, and handcrafts. Born on July 6, 1990, in Mianyang, Sichuan Province, China, she gained international acclaim for presenting slow living, sustainable farming, and artisan craftsmanship to a global audience.
About and Early Career
Li was raised primarily by her grandparents in rural Sichuan following childhood personal hardships. To earn a living during her youth, she relocated to urban areas and worked various jobs, including a stint as a disc jockey. In 2012, she returned to her hometown to care for her ailing grandmother. In 2016, she began filming short videos to market her online shop, documenting traditional country living, seasonal cooking, and regional heritage crafts.
Content Style and Global Recognition
Li's content is distinguished by its tranquil pace, minimal dialogue, atmospheric musical scoring, and cinematic visual quality. Her videos demonstrate complete step-by-step processes using natural materials, such as building furniture from bamboo, harvesting ingredients, and creating silk garments. Her popularity soared across Chinese platforms including Sina Weibo and Douyin, as well as on YouTube. In 2021, she earned a Guinness World Record for achieving the highest subscriber count for a Chinese-language YouTube channel.
Hiatus and Cultural Impact
In July 2021, Li paused content creation amid a legal dispute with her former multi-channel network partner, Hangzhou Weinian. The parties reached a formal settlement in late 2022, restoring full control of her brand to Li. Following a three-year hiatus, she made a major comeback in November 2024, publishing long-form videos on traditional Chinese lacquer art and woodwork that reached millions of viewers worldwide. Li continues to live in rural Sichuan with her grandmother, maintaining a private personal life while remaining an influential figure in digital media and cultural preservation.
Earnings & net worth — estimate
No confirmed net-worth figure is publicly available for Liziqi, so we don’t put a number on it. For context, profiles with a reach like this (850K followers) are typically paid $5,000 – $10,000 for a sponsored post on Instagram and other networks.
Market-typical range for this follower tier — an estimate, not Liziqi’s actual income.
Frequently asked about Liziqi
What is Liziqi known for?
Li Ziqi, whose birth name is Li Jiajia, is a prominent Chinese video creator, vlogger, and cultural entrepreneur best known for her viral videos showcasing traditional Chinese rural life, culinary arts, and handcrafts. Born on July 6, 1990, in Mianyang, Sichuan Province, China, she gained international acclaim for presenting slow living, sustainable farming, and artisan craftsmanship to a global audience.About and Early CareerLi was raised primarily by her grandparents in rural Sichuan following childhood personal hardships.
How old is Liziqi and what is their zodiac sign?
Liziqi is 36 years old (born 6 Jul 1990) and is a Cancer.
Where is Liziqi from?
Liziqi is from Mianyang, People's Republic of China (born 6 July 1990).
Has Liziqi won any awards?
Liziqi has received recognition including Diamond Play Button.
Is Liziqi married or in a relationship?
According to public information, Liziqi’s relationship status is listed as Undisclosed.
What is Liziqi’s net worth?
See the estimated net worth and earnings section above. Figures are estimates compiled from public sources and are not officially confirmed.
