Alix Earle

Alix Ashley Earle (born December 16, 2000) is an American content creator, podcast host, and social media personality based in Miami, Florida. She gained viral popularity on TikTok through her candid "Get Ready With Me" (GRWM) videos, quickly establishing herself as one of the leading digital voices in beauty, fashion, and lifestyle. Her influence on consumer purchasing decisions has been widely referred to in media and marketing industries as the "Alix Earle Effect."

Early Life and Education

Earle was born and raised in Monmouth County, New Jersey. She attended Red Bank Catholic High School, graduating in 2019, before enrolling at the University of Miami's Herbert Business School. In May 2023, she earned a Bachelor of Business Administration in marketing. During her undergraduate studies, Earle began sharing snippets of her campus routine, college social events, and daily beauty preparation, which served as the foundation for her full-time career as a digital creator.

Content Creation and Media Career

Earle initially began posting on platforms such as Instagram and TikTok in 2020, but her follower base experienced rapid exponential growth in late 2022. Her signature style combines unscripted storytelling with cosmetics application, sharing personal updates on acne treatments, relationships, and everyday challenges. Her recommendations routinely lead to immediate product sellouts, attracting partnerships with major global brands across fashion, beauty, and retail. In September 2023, Earle expanded into broadcasting by launching her podcast, Hot Mess with Alix Earle, under Alex Cooper's Unwell Network. The show features candid commentary, personal anecdotes, and interviews with guest stars.

Business Ventures and Personal Life

Beyond digital content creation, Earle has leveraged her platform for entrepreneurial and philanthropic initiatives. She established the Alix Earle Scholarship at the University of Miami to support students pursuing business degrees. In addition to high-profile brand collaborations and magazine features—including appearances in Sports Illustrated Swimsuit and inclusion on industry talent lists—she has launched her own ventures, including the skincare brand Reale Actives. In her personal life, Earle maintains a public relationship with professional American football player Braxton Berrios and resides primarily in South Florida.