Rumi Neely

Rumi Neely is an American fashion blogger and entrepreneur who is known for her style and photography. She first gained wide recognition through the creation of her personal style blog, establishing a significant presence in the digital fashion industry.

Neely launched her blog, Fashion Toast, in 2008 alongside an eBay vintage store named Treasure Chest Vintage. The platform quickly attracted a substantial audience, receiving over 35,000 hits per day by 2009. According to Cision, the blog eventually grew to generate 5.5 million hits per month.

Following the success of her blog, Neely expanded her career into modeling and design collaborations. She secured representation with Next Modeling Management in the United States and Les Pros Entertainment in Japan. Over the course of her career, she has partnered with numerous fashion brands and online retailers, including REVOLVE Clothing and Shopbop. Her design work includes producing a eyewear collection with Sunday Somewhere, as well as additional design collaborations with The Reformation and Dannijo.

As a model, Neely has appeared in campaigns for brands such as Free People, RVCA, and Forever 21. Her notable modeling projects include participating in Bulgari's Save the Children philanthropic campaign alongside Kristin Prim, and modeling for Rebecca Minkoff's Lincoln Center Fashion Presentation during Mercedes-Benz Fashion Week.

In December 2014, Neely launched ARE YOU AM I, a luxury women's apparel line. To introduce the brand, she partnered with REVOLVE Clothing to host a limited-run holiday pop-up store located at The Grove shopping center in Los Angeles.

Throughout her career, Neely's work has earned industry honors, including the Blogger of the Year and Best Personal Style Blog accolades at the Bloglovin' Awards, as well as the Industry Choice Award at the Socialyte Awards. She has also been profiled by various major media outlets, including CNN Money, The Wall Street Journal, Teen Vogue, Elle, Glamour, VOGUE Australia, and Cosmopolitan.