Natasha Oakley

Natasha Oakley, born on July 14, 1990, is an Australian online model and entrepreneur. She first rose to international prominence after co-creating the lifestyle digital platform A Bikini A Day alongside her business partner, Devin Brugman. Following the success of their digital presence, the duo transitioned into fashion design by establishing the commercial swimsuit venture Monday Swimwear.

Oakley was raised in the eastern suburbs of Sydney, Australia, as well as parts of the United States. Her mother, Lynette Laming, was a former model, television hostess, and real estate executive, while her father, Guy, worked as an Australian Ironman athlete, police officer, and private investigator. Oakley grew up alongside an older sister, Samantha, and a younger half-sister, Sophia. During her youth, Oakley spent three years living in Miami starting at age ten, followed by two years in Maui, where she first met Brugman in 2009. She subsequently moved to Los Angeles to found a production venture called Datreats Productions.

In 2012, at age twenty-two, Oakley and Brugman established A Bikini A Day, a blog that published daily photographs of the pair wearing various swimwear items. As companies began requesting promotion on the platform, Oakley drafted commercial agreements charging brands a fee to be featured. Building on their growing audience, the co-founders launched their direct-to-consumer e-commerce brand, Monday Swimwear, in 2014.

Monday Swimwear distributes biannual collections that eschew visible logos and trend-based designs, focusing instead on custom fits and showcasing healthy body representations rather than overly thin models. The brand eventually expanded its product offerings to include beachwear. Beyond their own line, Oakley and Brugman have created product collaborations with international brands such as Guess, Wildfox, Missguided UK, and BikBok, while also entering brand partnerships with Tory Burch, Vix Swimwear, and Beach Riot.

Individually, Oakley has worked as a brand ambassador for organizations such as American Express Platinum, La Mer, Carolina Herrera, St. Tropez Tan, and Seafolly Australia. She has appeared on the covers of various international publications, including Cosmopolitan Australia, Cosmopolitan Finland, Women's Health UK, Women's Health Germany, Collective Hub, Arcadia Magazine, and Women's Health Fitness Magazine. Additionally, she was featured on 60 Minutes with Peter Stefanovic in August 2017.

Oakley's commercial work received industry recognition when Evening Standard designated Monday Swimwear among the top seven women's swimsuit brands in the United States in 2017, the same year Glamour listed her among top US athleisure designers. She was named to the Australian Financial Review's Young Rich List in 2021, and Elle magazine noted in 2022 that her business operations had achieved an estimated valuation exceeding $63 million. In her personal life, Oakley became engaged to Theo Chambers in July 2022, and the couple was married in Capri, Italy, in August 2023.