Mihlali Ndamase

Mihlali Ndamase is a prominent South African beauty influencer, certified makeup artist, and digital entrepreneur. Born on November 29, 1996, in Kokstad, KwaZulu-Natal, she rose to nationwide and international prominence through her beauty tutorials, product reviews, and lifestyle content across social media platforms. With millions of followers across Instagram and YouTube, Ndamase is widely regarded as one of South Africa's most influential voices in the beauty and lifestyle industries.

Early Life and Education

Raised in South Africa, Ndamase developed an interest in beauty and fashion from a young age. After completing her secondary education, she pursued formal studies in strategic brand communications at the Vega School in South Africa. Simultaneously, she completed professional makeup training at M.A.C PRO, equipping her with the technical skills and strategic mindset needed to establish a commercial presence in digital media and brand management.

Career and Digital Presence

Ndamase launched her self-titled YouTube channel in 2016, sharing beauty tutorials, skincare advice, and personal vlogs. Her engaging presentation style and high production quality earned her a dedicated following. She expanded her content strategy to Instagram, where she established a significant audience. Over the course of her career, Ndamase has collaborated with major global and South African brands, including MAC Cosmetics, Urban Decay, Benefit Cosmetics, Samsung, and NYX Professional Makeup. Her success earned her a spot on the prestigious Forbes Africa 30 Under 30 list and recognition as one of Africa's top digital content creators.

Business Ventures and Initiatives

Beyond her digital content career, Ndamase has established herself as a business owner and philanthropist. She co-founded the Siyasizana Foundation, a non-profit organization focused on supporting underprivileged communities and empowering women and children in South Africa. In addition, she has expanded her brand presence into fashion and commerce, launching her own ventures such as Malakyt SA and the luxury fashion brand Treasury Designs. Her work reflects an effort to turn online influence into sustainable business ventures.

Personal Life and Public Image

Based in Johannesburg, Ndamase frequently documents her travel, fashion, and lifestyle experiences on social media. As one of South Africa's most visible digital creators, she continues to inspire aspiring beauty vloggers and young entrepreneurs across the African continent while maintaining her status as a leading figure in digital culture.