Marta Díaz

Marta Díaz García (born October 30, 2000) is a Spanish social media personality, fashion influencer, model, and lifestyle content creator based in Madrid, Spain. Initially gaining online prominence through appearances on her brother David Díaz's (AlphaSniper97) YouTube channel, she rapidly built her own massive following across platforms like Instagram, TikTok, and YouTube. Known for her dance videos, outfit inspiration, beauty tutorials, and travel vlogs, Díaz has established herself as one of Spain's leading digital media personalities.

Early Life and Online Beginnings

Born in Seville, Spain, Marta Díaz spent her early years in Andalusia before relocating with her family to Madrid. As a teenager, she competed in equestrian sports, participating in horse riding events. In 2018, after finishing her Spanish Baccalaureate and taking university entrance exams, she decided to prioritize a career in digital content creation. Her public profile expanded significantly after featuring in gaming and lifestyle videos alongside her brother, the popular Spanish YouTuber David Díaz, known online as AlphaSniper97. Leveraging that initial exposure, she launched her individual YouTube channel and Instagram profile, quickly establishing a distinct personal brand centered on lifestyle, fashion trends, and beauty aesthetics.

Content Creation and Career Highlights

Over the years, Díaz expanded her digital presence into a multi-platform empire. Her Instagram feed features high-end fashion shoots, event coverage, and brand collaborations, while her TikTok channel features popular dance routines, viral trends, and casual vlogs. In October 2019, she authored her first book, Todo lo que nunca te dije, published by Libros Cúpula, sharing personal stories and insights into her life. Her influence in the digital space earned her the Forbes award for Best Lifestyle Influencer in 2022, followed by the Ídolo Lifestyle Award in 2023. Expanding into mainstream media, she starred in her own Amazon Prime Video docuseries, La vida de Marta Díaz (2023), and participated in the fourth season of the Spanish television challenge show El Desafío on Antena 3 in 2024.

Personal Life and Public Image

Díaz maintains an active public life while remaining based in Madrid. From 2019 to 2023, she was in a high-profile relationship with Spanish professional football player Sergio Reguilón. Later in 2025, she gained further media attention through collaborative livestreams and personal appearances with popular content creators and streamers. Celebrated for her engaging personality and accessible lifestyle content, she continues to work with major European fashion and beauty brands, securing her status as a premier Spanish cultural influencer.