Emilee Hembrow

Emilee Hembrow is an Australian lifestyle influencer, model, content creator, and entrepreneur. Known for her online presence focusing on fashion, beauty, fitness, and parenting, she gained wide public recognition alongside her sisters as part of one of Australia's most prominent digital creator families. Over the course of her career, she has built a substantial following on social media platforms, documenting her daily life, family, and commercial projects.

Early Life and Family Background

Born on January 8, 1992, in Australia, Emilee Hembrow is the daughter of Australian actor and director Mark Hembrow and Nathalie Stanley. She grew up in a creative family of half-Australian and half-Trinidadian heritage. She is the second-oldest among her siblings, who include sisters Amy, Tammy, Starlette, and Ava, as well as two brothers. Alongside her sisters Amy and Tammy, she became part of a well-known media dynamic often highlighted by Australian entertainment press for their collective digital reach and joint entrepreneurial endeavors.

Social Media and Digital Career

Hembrow began sharing content on Instagram in the mid-2010s, initially attracting attention through lifestyle, fashion, and pregnancy posts. Her candid documentation of motherhood, styling tips, and fitness routines resonated with a broad international audience. Beyond Instagram, where she built a follower base of around one million, Hembrow launched a YouTube channel featuring family vlogs, beauty tutorials, Q&A sessions, and home lifestyle content. She has also collaborated with major international and domestic brands across fashion, cosmetics, and wellness campaigns.

Business Ventures and Media Projects

In addition to her social media work, Hembrow has established herself as a business owner. She co-founded SSKIN, a boutique skin and cosmetic clinic based on the Gold Coast, alongside her sister Amy Hembrow. She also co-founded the wellness brand Selfish Supplements. In media, Hembrow has hosted the podcast Let's Be Real with Nova Podcasts, where she discusses relationships, motherhood, sisterhood, and online life. She has also appeared as an ambassador and contributor to fitness and wellness applications developed within her family's brand network.

Personal Life

Hembrow is married to Emraw Ada, and the couple resides on the Gold Coast in Queensland, Australia. She is a mother in a blended family of five children. Hembrow has been open with her audience regarding her experiences with pregnancy and loss, notably sharing the story of her stillborn son, Jamal, in 2020 to raise awareness and support for grieving parents.