Elizabeth Loaiza

Elizabeth Loaiza Junca is a Colombian model, entrepreneur, social activist, and former beauty pageant titleholder. Born on January 7, 1989, in Cali, Colombia, she established herself as one of the country's most prominent media personalities through a multifaceted career in fashion, modeling, and public advocacy. She gained national and international recognition after winning the Miss Mundo Colombia pageant in 2006, which launched a successful, decades-long career across print advertising, television, and digital platforms.

Early Life & Modeling Career

Loaiza began modeling at the age of four, appearing in child commercial campaigns for major Latin American innerwear brands like Leonisa. By her late teens, she was selected as the official face of prestigious events such as the Cali Exposhow. Her career reached a major milestone when she represented Valle del Cauca and was crowned Miss Mundo Colombia 2006, subsequently representing Colombia at the Miss World pageant in Warsaw, Poland. Following her pageant tenure, Loaiza became a high-profile cover model, appearing on numerous prominent publications, including SoHo, Don Juan, and TVyNovelas, while featuring in major advertising campaigns for brands across South America, Europe, and North America.

Business Ventures & Advocacy

Beyond traditional modeling, Loaiza expanded her footprint into entrepreneurship and social initiatives. She studied law and economics, and qualified as a licensed helicopter pilot and scuba diver. As a digital creator and business executive, she co-founded companies in health and wellness, including serving as CEO of The CBD USA. In addition, Loaiza became a leading activist for medical safety and health regulation in Colombia, founding the campaign group Ni Una Más Con Biopolímeros. Her public advocacy contributed significantly to driving legislative reform in Colombia regarding the prohibition and safe removal of dangerous cosmetic biopolymers.

Personal Life

Loaiza is based in Colombia, where she balances her active business portfolio with public speaking and social activism. She is a mother of three children and regularly shares insights into family life, health awareness, and personal projects with her followers online.