Elisabeth Rioux

Elisabeth Rioux is a Canadian swimwear model, entrepreneur, and digital content creator best known as the founder of the popular beachwear label Hoaka Swimwear. Born on December 20, 1996, in Quebec, Canada, she gained widespread recognition through social media by sharing modeling imagery, travel lifestyle content, and messages of body positivity. Her entrepreneurial initiative and transparent digital presence have made her one of French Canada's most recognizable social media personalities and business figures.

Early Life and Entrepreneurial Beginnings

Raised in the Laurentians region of Quebec, Rioux displayed an interest in design and creative projects from a young age. While pursuing marketing studies in college at the age of eighteen, she noticed a distinct gap in the market for swimsuits that combined stylish designs with secure support for active water sports. Drawing inspiration from her own wardrobe frustrations, she launched Hoaka Swimwear in 2016. Utilizing flexible neoprene fabrics and inclusive sizing, the brand quickly gained popularity through online marketing. Over time, Rioux expanded her business operations to include additional lifestyle products, activewear, and underwear lines.

Modeling and Media Career

Rioux initially built her audience on Instagram by combining promotional modeling shoots with authentic, unfiltered updates about her life. Beyond showcasing her swimwear designs, she engages her audience with travel vlogs, beauty content, and fitness insights. Her success as a creator led to mainstream media coverage and television projects, notably starring in the Amazon Prime Video reality docuseries Elisabeth Rioux: Unfiltered. The series chronicles her journey managing a multi-faceted business empire while balancing family commitments, providing viewers an inside look at the demands of digital entrepreneurship.

Personal Life

Based in Quebec, Rioux balances her executive duties with her role as a mother. In July 2020, she gave birth to her daughter, Wolfie, whom she co-parents following her separation from former partner Bryan McCormick. Rioux regularly speaks about single motherhood, mental health, and personal resilience on her social channels, establishing a relatable bond with her audience. She continues to reside in Quebec while overseeing her business ventures and traveling internationally for brand campaigns and creative collaborations.