Doug DeMuro

Douglas Andrew DeMuro, known professionally as Doug DeMuro, is an American automotive creator, journalist, author, and entrepreneur. Born on May 22, 1988, in Denver, Colorado, DeMuro earned widespread popularity through his self-titled YouTube channel where he publishes in-depth reviews of modern and classic automobiles. Renowned for evaluating unique vehicle "quirks and features" and assigning a standardized rating system called the "DougScore," he has established himself as one of the most recognized figures in digital car journalism.

Early Life and Career

DeMuro grew up in Denver, Colorado, and attended Emory University in Atlanta, Georgia, graduating with a bachelor's degree in economics in 2010. Following college, he worked for Porsche Cars North America as a vehicle allocation manager in Atlanta. In 2013, he left corporate automotive management to pursue full-time automotive writing, establishing his voice through contributions to car blogs including Jalopnik, The Truth About Cars, and Autotrader, where he created and edited the Oversteer automotive blog.

YouTube Success and Cars & Bids

DeMuro launched his primary YouTube channel in late 2013, shifting his creative focus toward long-form vehicle reviews. His video format gained a massive following due to its methodical walkthroughs of obscure design quirks, storage solutions, and unexpected engineering choices, culminating in a numerical rating called the DougScore. In 2020, DeMuro co-founded Cars & Bids, an online auction platform tailored to modern enthusiast vehicles from the 1980s to the present day. His channel grew to exceed five million subscribers and billions of views, evolving into a broader media brand that includes podcast discussions, vehicle market analysis, and collaborative video series.

Personal Life

DeMuro is based in San Diego, California, where he lives with his wife, Joanna, and their children. Beyond his online production and business management, DeMuro is an avid car collector whose personal garage has featured notable models such as a 2005 Ford GT, a 1997 Land Rover Defender 90, a Porsche Carrera GT, and various high-performance wagons. He routinely shares updates on collector car trends and his personal vehicle ownership experiences across his social channels.