Demi Rose

Demi Rose Mawby, professionally known as Demi Rose, is a British model and social media personality who gained international prominence through her online modeling portfolio and fashion brand partnerships. Recognized for her swimwear, fashion, and luxury travel content, she has established a major presence across digital platforms and collaborated with major global apparel retailers.

About

Demi Rose was born on March 27, 1995, in Birmingham, England, and was raised in the town of Sutton Coldfield in the West Midlands. She attended New Oscott Primary School and John Willmott School for her early education. Interested in the beauty industry from a young age, she enrolled at Walsall College, where she earned a diploma in beauty therapy along with language qualifications.

Career

Rose's route to public recognition began on MySpace during her teenage years before she transitioned to Instagram at age eighteen. Her rapid social media growth caught the attention of modeling agencies and entertainment producers. In May 2015, she featured in DJ Khaled's music video for 'How Many Times.' Following this exposure, she appeared in several print and digital publications, including FHM, WorldStarHipHop, Zoo, and Nuts magazine. In December 2016, she landed the cover of Sixty6 magazine. Rose further expanded her commercial reach by signing as a global brand ambassador for the UK fashion retailer PrettyLittleThing, fronting numerous swimwear campaigns. She has also explored music production and DJing, performing at select events.

Business and Social Media Presence

With a social media following reaching millions of global fans, Rose built a digital career centered around glamour modeling, fashion promotion, and travel content. In 2020, she relocated her primary residence from the United Kingdom to the island of Ibiza, Spain, which frequently serves as the scenic backdrop for her photoshoots and brand campaigns. Beyond Instagram, she maintains an active presence on platforms such as Snapchat to connect directly with her audience.

Personal Life

Rose was born to parents Barrie Mawby, a bank manager, and Christine Mawby. In 2016, she briefly attracted public attention while dating American rapper Tyga. Known for advocating mental health awareness, self-care, and body positivity, Rose continues to live in Ibiza while managing her international brand collaborations and creative modeling projects.