Clara Dao

Clara Dao is a content creator and social-media personality with a large international following built primarily on YouTube, Instagram and TikTok. She is best known for swimwear and lingerie try-on content and for videos centred on body confidence, self-acceptance and honest discussion of body image.

Content & approach

Dao’s channels combine fashion and swimwear hauls with a relatable, body-positive message, and she has grown an audience of several million across platforms by presenting realistic, unretouched content aimed at a broad, style-conscious following. She frequently addresses topics around confidence and self-image that resonate with a young audience.

Public profile

With her following now numbering in the millions, Dao continues to publish regular fashion, swimwear and lifestyle content and to work with clothing and beauty brands, positioning herself as a body-confidence advocate within the wider fashion-creator space.