Binky Felstead

Alexandra 'Binky' Felstead is a British television personality, lifestyle influencer, and entrepreneur who rose to prominence as an original cast member on the BAFTA award-winning British structured-reality television series Made in Chelsea. Born on June 14, 1990, in London, England, she became a fan favorite during her multi-year tenure on the reality show, which documented the personal and professional lives of affluent young Londoners. Over her career, she has transitioned from television personality into a prominent social media creator, entrepreneur, and motherhood advocate based in the United Kingdom.

Television and Early Career

Prior to her television career, Felstead worked in London as an executive assistant for a hedge fund. In 2011, she was cast in the debut season of E4's reality television show Made in Chelsea. Her down-to-earth demeanor and relatable screen presence quickly established her as a standout figure on the series. Felstead remained a mainstay on the show for six years, featuring in numerous high-profile storylines before announcing her departure in 2017. Following her exit, she starred in her own spin-off reality miniseries with E4, documenting her experience preparing for motherhood and welcoming her first child. In 2024, she returned to television in the reality series Beyond Chelsea, which reunited several original cast members to chronicle their evolved lives as adults, parents, and business professionals.

Business Ventures and Content Creation

Leveraging her public profile, Felstead has expanded into entrepreneurship, fashion, and lifestyle content creation. She launched her own cosmetic brand, Binky London, and has published an autobiography titled Being Binky: My Life in Chelsea. In addition, she co-founded Bloss, an online platform and parenting support network that connects families with verified health, fertility, and childcare experts. Felstead maintains an active presence across digital media platforms, including Instagram and YouTube, where she shares beauty tutorials, family moments, fashion edits, and wellness content. She has also partnered with prominent fashion retailers and consumer brands on exclusive clothing collections and ambassador campaigns.

Personal Life

Felstead lives in London, United Kingdom, with her family. She is a mother of three children. She shares her eldest daughter, India, with her former Made in Chelsea co-star Josh 'JP' Patterson. In July 2021, Felstead married British businessman Max Fredrik Darnton in a civil ceremony in Chelsea, followed by a wedding celebration in Corfu, Greece, in 2022. The couple welcomed two sons together, Wulfric 'Wolfie' Alexander Fredrik and Wilder. Felstead frequently documents her experiences with family life, parenting, and home design on social media.