Bailey Sarian

Bailey Sarian is an American YouTuber, podcast host, and social media creator who pioneered the popular "true crime and makeup" genre on digital platforms. Born on November 26, 1988, in California, she gained international recognition through her YouTube series Murder, Mystery & Makeup and her hit podcast Dark History. Sarian's distinct narrative style, which blends meticulous true-crime storytelling with professional cosmetics application, has established her as one of the most prominent content creators on the internet.

Early Life and Beauty Career

Raised in California, Sarian developed an early interest in mystery and true crime inspired in part by her mother, who worked as a 911 dispatcher. She pursued her passion for cosmetics while attending Paloma Valley High School before beginning a professional career in the beauty industry. Prior to her full-time digital career, Sarian worked as a makeup artist for major cosmetics brands including Sephora and Urban Decay, and later created content as an in-house creator for the subscription service IPSY.

Rise to Prominence and Major Projects

Sarian launched her eponymous YouTube channel in 2013, initially posting standard makeup tutorials, product reviews, and beauty vlogs. In January 2019, she introduced a unique video concept by discussing the Watts family murder cases while applying her makeup on camera. The video became an instant viral success, launching her ongoing series Murder, Mystery & Makeup. During 2020, her subscriber base expanded rapidly from under a million to several million followers. In June 2021, Sarian expanded her brand with the launch of Dark History, an audio and video podcast series exploring lesser-known historical scandals and events, which earned her a Webby Award and Streamy Awards.

Online Presence and Personal Life

Headquartered in Los Angeles, California, Sarian maintains a massive digital audience across YouTube and Instagram, where she shares beauty content, project updates, and personal vlogs. Over her career, she has collaborated with major beauty brands, including a signature makeup collection with Melt Cosmetics, and joined major talent agency rosters to expand into film, television, and live events. In her personal life, Sarian was previously in a long-term relationship with artist Fernando Valdez before they publicly confirmed their separation in early 2022.