Adam LZ

Adam Lizotte-Zeisler, known professionally as Adam LZ, is an American content creator, professional drift driver, and entrepreneur. Born on May 5, 1995, in Woodbury, Connecticut, he first gained online recognition through BMX riding vlogs before transitioning into a major figure within automotive YouTube culture and professional drifting competitions like Formula Drift.

Early Life and BMX Career

Growing up in Connecticut, Adam originally participated in wakeboarding before shifting his focus toward BMX riding alongside friends. In February 2013, he launched his YouTube channel, initially sharing BMX trick tutorials, riding vlogs, and gear reviews. His engaging educational content, such as step-by-step guides for maneuvers like barspins and 360s, quickly built a large dedicated audience of action sports fans. To further his knowledge in business and digital media, he attended the University of Central Florida, where he studied business management with a concentration in entrepreneurship.

Automotive Pivot and Racing

As his personal interests evolved, Adam shifted his content focus toward automotive culture, specifically drift car builds, track days, and garage modifications. Documenting step-by-step vehicle transformations, car acquisitions, and motorsport events, his channel expanded rapidly. He eventually ventured into professional motorsport, competing in Formula Drift PRO divisions and international drifting events like the Drift Masters European Championship. Driving high-performance builds such as Nissan Silvias and BMWs, LZ earned respect in the racing community for balancing media production with competitive track driving.

Business Ventures and LZ Compound

Beyond content creation, Adam has established several successful business enterprises. He founded LZMFG, an apparel and merchandise brand catering to action sports and automotive enthusiasts. In Central Florida, he acquired a 30-acre property known as the LZ Compound, which serves as the central hub for his car collection, video production studio, and vehicle workshop. He also acquired Drift HQ, an online retailer offering specialized drift car parts and performance accessories, solidifying his role as both a creator and automotive entrepreneur.

Personal Life

Adam was previously married to social media personality Nicole Frye from 2016 to 2018. Following their separation, he continued residing in Florida, expanding his automotive projects and hosting public car events and drift competitions, such as the LZ World Tour.