Model, actress, and internet personality Julia Fox has officially partnered with legendary American fashion designer Betsey Johnson as the face of the brand's Fall/Winter 2026 campaign. Formally unveiled on October 14, 2026, the bold autumn visual campaign showcases Fox in custom gothic-inspired designs and reimagined archival silhouettes that channel Johnson's iconic 1990s aesthetic. In addition to celebrating fashion history, the collaborative launch carries a philanthropic initiative, with campaign sales directly supporting the Rosebuds Reading Collective, a nonprofit organization providing educational resources and community programming in New York City.
Photographed by Tom Schirmacher with creative direction by James DeMolet and styling by Briana Andalore, the campaign highlights Fox wearing signature Betsey Johnson corsetry, tulle skirts, and statement accessories. The campaign launch was commemorated with a special fundraiser event held at the historic Elizabeth Street Garden in Manhattan. As part of the initiative, the brand committed to donating one dollar from every item sold from the campaign collection through ShoppingGives to aid Rosebuds Reading Collective’s community outreach efforts.
Fox's collaboration with Betsey Johnson aligns naturally with her established reputation as one of contemporary fashion's most daring style figures. Since her dramatic rise to public prominence, Fox has consistently generated global search interest through unconventional red-carpet looks, viral street style ensembles, and boundary-pushing avant-garde fashion statements. Her distinct aesthetic influence has made her a frequent front-row guest at major Paris, Milan, and New York Fashion Week presentations.
First gaining widespread critical acclaim for her debut acting role as Julia De Fiore in the Safdie brothers' 2019 crime thriller Uncut Gems, Fox has expanded her career across multiple creative industries. In 2023, she published her bestselling memoir, Down the Drain, which detailed her early life in New York City and gained extensive literary praise. Beyond modeling and acting, Fox has hosted fashion podcasts, directed short-form visual projects, and launched digital beauty and art campaigns.
The Betsey Johnson Fall/Winter 2026 collection starring Julia Fox is currently available online and in select retail boutiques nationwide throughout the autumn season.
