QTCinderella

Blaire W., known professionally as QTCinderella, is an American Twitch streamer, YouTuber, and podcaster. Born on June 6, 1994, she is widely recognized as the founder and primary organizer of The Streamer Awards, an annual live event celebrating figures in digital broadcast media. In addition to running her own digital channels, she co-hosts podcasts such as Wine About It and Fear&.

Raised in Washington as the youngest of four children in a strict Mormon family, she later parted ways with the faith. Her upbringing included financial challenges that led to experiences with school bullying. After high school, she completed culinary school and worked in various fields, including retail, interior design, wedding cake design, and portraying Cinderella at Disneyland, which inspired her online pseudonym. Her mother passed away in 2016.

She created her main Twitch account in August 2018, initially focusing on gaming, culinary content, and collaborative broadcasts. By June 2020, she had transitioned to full-time streaming, initially joining esports organization Gen.G before later signing with Team SoloMid and Misfits Gaming. Over the course of her career, she expanded her output to include high-profile online events, such as the multi-day collaborative retreat ShitCamp, the baking competition Master Baker, and the weekly talk show Late Night w/ QT.

Her signature initiative, The Streamer Awards, debuted in March 2022 in Los Angeles and grew into a major annual broadcast, attracting hundreds of thousands of concurrent viewers and featuring numerous prominent online creators. Beyond this flagship show, she has produced fundraising efforts like The Gala for Good and organized specialized events, including chess tournament appearances in Chess.com's PogChamps series and a record-setting cookie-baking run listed on Speedrun.com.

In addition to digital broadcasts, she has engaged in various media projects, including co-hosting the comedy series Hey, Donna!, co-hosting red carpet pre-shows for the American Music Awards and Primetime Emmy Awards, releasing original music, and opening Deco Deco, a craft store in Los Angeles. She joined Creative Artists Agency in May 2026.

She resides in Los Angeles with her fiancé, fellow streamer Ludwig Ahgren, whom she began dating in 2020 and became engaged to in July 2026. She has spoken publicly about her personal experiences with mental health, detailing diagnoses of obsessive-compulsive disorder and a dissociative subtype of post-traumatic stress disorder.