Pamela Reif

Pamela Leonie Reif is a German web video producer and influencer born on 9 July 1996 in Karlsruhe, Germany. She covers topics including nutrition, fitness, and lifestyle. Reif makes her living by promoting fitness products and clothing fashion, expanding her presence across major digital platforms.

Reif completed her high school diploma at the Heisenberg-Gymnasium in 2014. Her online presence began in 2012 when she started sharing content on Instagram, initially focusing on photographs of landscapes and food before shifting toward sports and fitness exercises. By February 2025, her Instagram platform had accumulated around 9.1 million subscribers.

In addition to Instagram, Reif launched her YouTube channel in 2013, where she shares video content. Her channel grew to exceed 10.2 million subscribers as of January 2025. Beyond digital video platforms, she expanded into audio programming by publishing the podcast Schaumermal starting in March 2020.

Reif has also authored books related to her primary areas of content. In 2017, she published her first book, titled Strong & Beautiful, which addressed nutrition, fitness, and lifestyle topics. She followed this in May 2019 with her second book, You Deserve This: Simple & natural recipes for a healthy lifestyle. Bowl cookbook, and subsequently released a snack cookbook edition under the same main title in 2021.

At the beginning of 2021, Reif established her own food brand named Naturally Pam in partnership with Goodlife Company GmbH. The brand produces and sells items such as health supplements, protein bars, muesli, and various snacks.

Throughout her career, Reif has received professional recognition and faced legal scrutiny. In 2020, she was ranked in first place on the Forbes list of 30 Under 30 DACH. In January 2019, she was convicted at the Karlsruhe Regional Court following an injunction brought by the Association of Social Competition over surreptitious advertising accusations, a judgment confirmed by the Karlsruhe Higher Regional Court in September 2020. However, after a revision petition was filed to the Federal Court of Justice, the Association of Social Competition withdrew the lawsuit in January 2022 following a September 2021 Federal Court decision regarding advertising labeling for influencers, with the association bearing the legal dispute costs.