Katie Sturino

Katie Sturino is an American fashion influencer, body-positivity advocate, author, and entrepreneur. Born on December 4, 1983, in Milwaukee, Wisconsin, she became widely recognized for her work promoting body acceptance, size inclusivity, and fashion accessibility for women of all body types. Through her engaging social media presence and business ventures, Sturino has built a major platform encouraging individuals to embrace self-love and challenge traditional beauty standards in the fashion and beauty industries.

Early Life and Career Beginnings

Sturino grew up in Milwaukee, Wisconsin, and developed a keen interest in fashion from an early age. She attended the University of Wisconsin before moving to New York City to pursue a career in the fashion industry. She began her professional journey interning at Chanel and subsequently working in public relations for high-profile fashion brands, including Dolce & Gabbana. At age 25, Sturino founded her own accessories public relations agency, Tinder PR, which she operated for several years. Her initial foray into digital influence began when she created a viral Instagram account for her rescue dog, Toast, which garnered a massive online following and introduced Sturino to the world of social media content creation.

The 12ish Style and Megababe

In 2015, Sturino launched "The 12ish Style," a blog dedicated to offering style inspiration and advice for women who fell between standard straight sizes and plus sizes, specifically sizes 12 to 18. Her platform quickly evolved into a powerful movement for size inclusivity. She created popular viral social media series such as #MakeMySize, which called on apparel brands to expand their size ranges, and #SuperSizeTheLook, where she recreated high-fashion celebrity outfits on a mid-size body to demonstrate that style is not limited by body shape. In 2017, Sturino launched Megababe, a body care brand designed to address taboo physical discomforts such as thigh chafing and chest sweat. Its flagship product, Thigh Rescue, gained widespread popularity and established Megababe as a major player in the body positivity product space.

Publishing and Advocacy

Beyond digital media and entrepreneurship, Sturino expanded her message into publishing. In May 2021, she published her debut book, "Body Talk: How to Embrace Your Body and Start Living Your Best Life," an interactive guide featuring practical advice, illustrations, and personal anecdotes focused on unlearning negative body image patterns. She has continued to advocate for body neutrality and size representation across mainstream media, television appearances, and podcasts. Sturino resides in New York and remains an influential advocate for authentic self-expression.