Brent Rivera

Brent Austin Rivera (born January 9, 1998) is an American YouTuber, social media personality, actor, and digital media entrepreneur. He first rose to national prominence on the video-sharing application Vine in the early 2010s before building one of the most-followed comedy and vlog channels on YouTube. Beyond his digital video creation, Rivera has acted in web and television productions and serves as the chief executive officer of Amp Studios, a content agency and digital talent incubator.

Early Life and Online Career

Born and raised in Huntington Beach, California, Rivera developed an interest in entertainment and acting during childhood, appearing in local television commercials at age eleven. In 2013, while attending Huntington Beach High School, he began sharing short comedic sketches on Vine under the username MrBrent98. His relatable humor and energetic delivery earned him over eight million followers prior to the platform's shutdown. Recognizing the importance of multi-platform growth, Rivera migrated his audience to YouTube and Instagram, regularly uploading weekly comedy skits, pranks, and lifestyle vlogs that amassed tens of millions of subscribers.

Acting and Business Ventures

In addition to social media creation, Rivera expanded into mainstream acting and entertainment production. In 2017, he made his feature film debut starring as the titular character in the teen comedy film Alexander IRL. He subsequently appeared in several digital series, including Brobot, Light as a Feather, and How to Survive a Break-Up, as well as Nickelodeon's Group Chat. To expand his creative reach, Rivera co-founded Amp Studios, a digital talent network that manages popular content creators and produces large-scale digital video projects.

Personal Life and Legacy

Rivera resides in Southern California and frequently features his family members and close friends in his content, notably his younger sister Lexi Rivera, who is also a prominent social media influencer. Known for his collaborative approach to content creation, Rivera remains one of the top digital creators in the United States, maintaining massive global followings across YouTube, Instagram, and TikTok.