Mona Kattan

Mona Kattan is an Iraqi-American beauty entrepreneur, investor, and media personality based in Dubai, United Arab Emirates. Best known as the co-founder of the global cosmetics brand Huda Beauty and the creator of the luxury perfume line Kayali, Kattan has established herself as a leading figure in the international cosmetics and fragrance industries. In addition to her venture leadership, she gained wider global recognition as a main cast member on the hit Netflix reality series Dubai Bling.

Early Life and Education

Born in Oklahoma on May 8, 1985, to Iraqi parents, Kattan spent her childhood in the United States before relocating with her family to the United Arab Emirates in 2003. She attended the Sharjah American International School and later studied finance at the American University of Sharjah, graduating with a bachelor's degree in 2008. Kattan began her professional career in investment banking before pivoting into entrepreneurship. In 2012, she co-founded the high-end Dubai beauty salon The Dollhouse, alongside running a boutique public relations firm.

Business Endeavors and Kayali

In 2013, Kattan joined forces with her sisters, Huda and Alya Kattan, to co-found Huda Beauty. Serving as Global President, she was instrumental in transforming the venture into a prominent international beauty brand. Driven by her passion for perfume and fragrance layering, Kattan launched Kayali Fragrances in 2018 as a dedicated scent division under the Huda Beauty umbrella. Kayali, meaning "my imagination" in Arabic, quickly developed a global following for its artisanal fragrances. In 2025, Kayali transitioned into an independent enterprise under Kattan's leadership as Chief Executive Officer. Additionally, she serves as a co-founder and president of HB Investments, which funds high-growth regional startups.

Media and Personal Life

Beyond her corporate endeavors, Kattan has built a significant presence across digital media and television platforms. She co-starred in the Facebook Watch docuseries Huda Boss in 2018, which detailed her family's entrepreneurial journey. In 2023, she joined the cast of Netflix's reality show Dubai Bling for its second season, showcasing her lifestyle and executive pursuits in Dubai. Kattan married entrepreneur Hassan Elamin in Dubai in February 2022. She continues to engage millions of fans on social media platforms including Instagram and YouTube, sharing beauty insights, business advice, and fragrance education.