Mikayla Nogueira

Mikayla Jane Nogueira is an American beauty creator, professional makeup artist, and social media influencer. Born on June 13, 1998, in Massachusetts, she gained global prominence for her authentic cosmetics tutorials, candid product reviews, and distinctive accent. Through short-form content on platforms like TikTok and Instagram, she established herself as one of the most influential figures in digital beauty media.

Early Life and Education

Nogueira grew up in East Freetown, Massachusetts, where she developed an early interest in cosmetics and beauty techniques. Encouraged by her mother, who was also involved in beauty, she began experimenting with makeup as a teenager and shared creative looks on social media. She attended Bryant University in Smithfield, Rhode Island, graduating in 2020 with a Bachelor of Arts in communication. During her college years, she worked as a beauty advisor and refined her techniques as a professional makeup artist, building a strong foundation in cosmetic application and client consulting.

Career and Digital Presence

In early 2020, Nogueira began posting beauty tutorials and cosmetics reviews on TikTok. Her straightforward, unedited approach to skincare and makeup, combined with her relatable commentary and signature Boston accent, quickly resonated with millions of viewers. Her video content ranges from drugstore product testing to high-end beauty transformations and step-by-step application guides. Over the course of her career, Nogueira has accumulated over 17 million followers on TikTok and over 3.4 million followers on Instagram. She has collaborated with major global beauty brands, launched signature product collections with cosmetics lines, and established her own beauty brand, Point of View Beauty. Her work in digital media earned her industry recognition, including a Streamy Award for Beauty Creator of the Year.

Personal Life

Nogueira resides in Massachusetts. She has been open with her audience about personal topics, including mental health, body image, and self-acceptance. In July 2023, she married her long-time partner Cody Hawken in Rhode Island. In February 2026, Nogueira publicly shared that the couple had decided to end their marriage and file for divorce on amicable terms. She continues to share beauty content and creative tutorials with her global online community.