Michelle Phan

Michelle Phan is an American beauty content creator, entrepreneur, and digital pioneer widely recognized as one of YouTube's original beauty influencers. Born on April 11, 1987, in Boston, Massachusetts, she gained international prominence in the late 2000s through her creative makeup tutorials and beauty guides. Over her career, Phan helped build the foundation of the modern creator economy by transitioning her digital success into major cosmetic lines and entrepreneurial ventures.

Early Life and Background

Raised primarily in Florida, Phan attended Tampa Bay Technical High School and later studied art at the Ringling College of Art and Design. Financial constraints led her to leave college early, but in 2014, Ringling College awarded her an Honorary Doctorate of Arts in recognition of her achievements in digital media. Before uploading video content, she published makeup tips and beauty advice on personal blogs, including Xanga under the username Ricebunny, building an early audience that encouraged her move to video platforms.

Content Creation and YouTube Success

Phan launched her YouTube channel in May 2007, pioneering the beauty tutorial format. Her approachable style and inventive makeup looks quickly drew millions of viewers. Viral tutorials, including her 2009 Barbie transformation and Lady Gaga-inspired makeup looks, established her as one of YouTube's most-watched creators. In 2010, Lancôme named Phan its official video makeup artist, representing one of the earliest major commercial partnerships between a legacy cosmetics brand and a digital influencer. Her channel eventually reached over eight million subscribers.

Business Ventures and Projects

Expanding beyond video content, Phan co-founded the monthly beauty subscription service MyGlam in 2011, which subsequently rebranded as IPSY and became a major industry player. In 2013, she introduced the makeup brand EM Cosmetics with L'Oréal. Following a hiatus from social media starting in 2015 to focus on personal well-being, Phan re-acquired EM Cosmetics and relaunched it independently in 2017. She has also released a book, launched lifestyle networks, and hosted the podcast Afterglow, focusing on self-discovery and personal growth.

Personal Life

Phan maintains a curated approach to her public presence, prioritizing mental health and personal reflection. She has been in a long-term relationship with model and dancer Dominique Capraro since 2010. Today, she continues to engage with her audience through updates on beauty innovations, creative endeavors, and digital projects.