Meredith Duxbury

Meredith Duxbury (born January 21, 1999) is an American social media creator, beauty influencer, and fashion model widely recognized for her full-coverage cosmetics tutorials and viral digital content. Originally rising to prominence on TikTok, Duxbury became a leading figure in online beauty culture through her bold, maximalist aesthetic and distinctive makeup techniques. Beyond social media, she has successfully expanded her career into high-fashion modeling, runway appearances, and major industry collaborations with international cosmetics brands.

Early Life and Background

Duxbury was born in England and relocated to the United States during her childhood, growing up in Hadlyme, Connecticut. She attended Southern Connecticut State University in New Haven, where she initially pursued biology with plans to become a physician assistant. Duxbury eventually shifted her academic focus to business administration and marketing. Although she briefly experimented with posting beauty videos on YouTube during her freshman year of college, her social media career fully accelerated in early 2020 when she began posting content on TikTok.

Breakthrough and Foundation Challenge

Duxbury achieved viral notoriety on TikTok due to her unconventional foundation application method. Her signature routine involved applying up to ten pumps of full-coverage liquid foundation onto the back of her hand, spreading it over her face with her fingers, and blending it with a makeup sponge. Dubbed the "foundation challenge," the routine generated hundreds of millions of views across social media. The method sparked extensive online debate and was recreated by numerous content creators, beauty editors, and celebrities, cementing Duxbury as a household name in digital beauty commentary.

High Fashion and Business Ventures

Following her viral success, Duxbury expanded beyond digital content creation into mainstream fashion and beauty modeling. She has participated in major global events, including Paris Fashion Week, and walked in runway shows for luxury brands such as Gucci and Diesel. Additionally, she collaborated with Morphe on dedicated makeup collections and featured prominently in major beauty campaigns. Her commercial influence earned her spots on the Forbes Top 50 Creators and Forbes 30 Under 30 lists, solidifying her standing as one of the digital era's most prominent lifestyle figures.