Max Greb

Max Greb, widely known across social media platforms as Max the Meat Guy, is an American digital content creator, home cook, and entrepreneur. Born on September 27, 1992, in Boston, Massachusetts, he gained massive online popularity through short-form food content that focuses on culinary techniques, meat preparation, and outdoor grilling experiments. His fast-paced editing style and educational approach to butchery and cooking have established him as one of the leading figures in the digital food community.

Early Life and Background

Greb grew up in Boston, Massachusetts, where he developed an early interest in grilling and backyard cooking. Before embarking on a full-time social media career, he pursued business and financial ventures overseas. In 2014, Greb enrolled in a study abroad program in Beijing, China, alongside his close friend Kyle Krasker. Following their graduation in 2015, the duo co-founded a financial services company in Shanghai while developing a side business centered on gourmet beef jerky. In early 2020, Greb returned to the United States shortly before the onset of the COVID-19 pandemic, which unexpectedly shifted his focus toward digital content creation.

Content Creation and Career

During the 2020 lockdowns, Greb began sharing short cooking tutorials and culinary challenges online under the pseudonym Max the Meat Guy. His engaging videos—featuring dry-aging experiments, steak preparation guides, and unique recipes like his viral pork belly accordion—rapidly accumulated millions of views across TikTok, YouTube Shorts, and Instagram. His channel grew into a family endeavor, with his sister Sophia Rose Greb joining the operation to assist with content strategy and production. Beyond individual recipes, Greb's videos frequently incorporate kitchen science, humor, and collaborations with prominent figures in the food industry.

Business Ventures and Brand Partnerships

Leveraging his digital success, Greb expanded his culinary operations into commercial business ventures. In 2023, he officially launched MaxJerky, an artisanal beef jerky brand developed alongside his original business partners. In addition to his proprietary food brand, Greb has collaborated with major national food companies, including spice releases with McCormick, and serves as an ambassador for premium kitchen equipment manufacturers and ethically sourced meat programs. He continues to produce weekly culinary content while operating his business ventures from Boston, Massachusetts.