Luisa Hartema

Luisa Hartema is a prominent German fashion model and digital content creator who rose to international prominence after winning the seventh season of Germany's Next Topmodel in 2012. Known for her striking features and versatile runway presence, Hartema established a long-standing career across high-fashion editorials, international advertising campaigns, and major global fashion weeks.

Early Life and Topmodel Victory

Born on December 26, 1994, in Leer, Germany, Hartema developed an early passion for modeling and animal welfare. In 2012, at age 17, she auditioned for the seventh cycle of ProSieben's competition Germany's Next Topmodel, hosted by Heidi Klum. Out of more than 15,000 applicants, Hartema emerged as a standout contestant due to her strong photographic portfolio and runway adaptability. Throughout the season, she set a record by booking seven commercial jobs—the highest number in the show's history at the time—including campaigns for Gillette, Zalando, Maybelline, and Emmi Caffè Latte. On June 7, 2012, she won the competition during the live final in Cologne, securing the cover of German Cosmopolitan.

Modeling Career and Runway Highlights

Following her television victory, Hartema built a solid international modeling portfolio. She walked runway shows at Berlin Fashion Week, New York Fashion Week, and Paris Fashion Week for various global designers. Over the course of her career, she appeared in editorials for publications such as Elle, Harper's Bazaar, Marie Claire Indonesia, and L'Officiel India. Represented by major modeling agencies including Munich Models and IMG Models, Hartema collaborated on campaigns and commercial projects with notable fashion brands, including Escada, ASOS, and Lieblingsstück.

Digital Content and Personal Life

In addition to her traditional modeling assignments, Hartema expanded her career into digital media as a content creator. Through her online platforms, she shares editorial photoshoots, personal style inspiration, travel experiences, and updates on her daily life. She also uses her public profile to raise awareness for animal adoption and environmental sustainability. Hartema continues to work in commercial fashion, remaining based in Germany where she welcomed her daughter, Paula, in 2023.