Kendall Jones

Kendall Jones is an American outdoors influencer, hunter, conservation advocate, and media personality. Raised in Texas, she initially gained public attention as a college cheerleader and outdoorswoman who documented her hunting expeditions. Over the years, she has established a major presence across social media platforms, using her reach to advocate for wildlife management, outdoor mentorship, and Second Amendment rights.

Early Life and Background

Born and raised in Cleburne, Texas, Jones grew up immersed in outdoor activities under the guidance of her father. She began hunting at age eight and subsequently accompanied her family on international hunting trips. By age 14, she achieved notable recognition within the hunting community by harvesting Africa's Big Five game animals. Alongside her passion for nature, Jones was an accomplished athlete. She competed in high school volleyball and competitive cheerleading, earning over 50 national cheer titles. She later attended Texas Tech University, where she cheered for the Red Raiders and graduated in 2017 with a bachelor's degree in business marketing.

Media Attention and Public Career

In 2014, while a student at Texas Tech, Jones became the focus of intense media interest after posting photos of her African big-game safari hunts online. The posts ignited widespread online debate between animal rights activists and hunting supporters, making her one of the most widely discussed figures on social media at the time. Despite facing severe online harassment and public petitions, Jones defended her activities as regulated hunting that contributes to local wildlife conservation efforts and provides meat for local communities. The media spotlight launched her career as an outdoor brand ambassador and spokesperson for sustainable hunting practices.

Content and Community Initiatives

Following her rise to prominence, Jones transitioned into a full-time outdoor influencer and digital content creator. She collaborates with various outdoor gear brands, optics manufacturers, and conservation organizations. Through her personal website and social channels, she shares hunting trip recaps, shooting tutorials, and outdoor lifestyle content. A central element of her platform is the Pass It On campaign, an initiative designed to mentor women and youth in hunting, marksmanship, and wilderness skills. Additionally, Jones addresses public speaking audiences on overcoming cyberbullying and promoting ethical outdoor traditions for future generations.