Kaeli Mae

Kaeli Mae McEwen, widely known online as Kaeli Mae, is an American digital content creator and social media influencer born on May 10, 2000, in Seattle, Washington. She achieved widespread online recognition primarily through short-form video platforms by publishing aesthetic home organization, cleaning routines, restock montages, and daily lifestyle vlogs. Characterized by a sleek neutral aesthetic and soothing presentation, her content helped define the viral "clean girl" aesthetic across modern social media.

Early Life and Career Beginnings

Raised in Washington State, Kaeli worked as a Starbucks barista before transitioning into full-time content creation. She began regularly uploading short videos to TikTok in early 2020 during the global pandemic. Her early uploads centered on beauty, self-care routines, and product organization, including viral videos showcasing detailed mini-fridge restocking, custom ice-cube crafting, and closet organization hacks. Her visually satisfying compilation style quickly attracted a massive following, enabling her to pursue a full-time career in digital media.

Content Style and Platform Success

Kaeli's signature brand relies on minimalist design, pastel and neutral color palettes, and relaxing ambient audio routines, such as ASMR-style home organization and Sunday house resets. Across platforms, her content spans shopping haul reviews, morning routine vlogs, home renovation projects, and interior decoration guides. Beyond short-form videos, she maintains an active YouTube channel featuring longer-form vlogs that offer viewers a deeper glimpse into her domestic routine and travel experiences. Her popularity on TikTok has earned her over 13 million followers, alongside a substantial audience on Instagram.

Brand Partnerships and Personal Life

As her online presence expanded, Kaeli partnered with notable consumer brands across home, beauty, and fashion verticals, including Too Faced Cosmetics, Swiffer, O-Cedar, and Lulus. She also manages a popular Amazon storefront where she curates lifestyle, kitchen, and organization products for her audience. In her personal life, she lives in the Seattle area with her husband, Bradley Ragains, whom she married in 2025 after several years together. She is also open about living with Type 1 diabetes and frequently uses her platform to raise awareness about managing the condition while maintaining a balanced, creative lifestyle.