Justine Doiron

Justine Doiron is an American recipe developer, food stylist, bestselling author, and social media creator best known for creating viral culinary content under the handle @justine_snacks. Renowned for her inventive, plant-forward recipes, seasonal pescatarian dishes, and candid voiceover narration, Doiron has cultivated a massive following across platforms like TikTok and Instagram. Through her approachable philosophy on home cooking, she has established herself as one of the digital food community's most influential voices.

Early Life and Career Origins

Raised in St. Louis, Missouri, Doiron developed an early interest in baking before pursuing higher education at Cornell University's School of Hotel Administration. Graduating in 2016, she initially launched a career in corporate communications and public relations, working with food, beverage, and media organizations such as ABC News and Discovery Networks. While working full-time in publicity, she began experimenting with personal cooking videos as a creative outlet and a way to learn short-form video production.

Social Media Success and Culinary Style

In 2020, Doiron began regularly posting recipe tutorials on TikTok, where her unique blend of serene visual aesthetics, introspective storytelling, and inventive food concepts attracted millions of viewers. She gained widespread acclaim for launching viral food trends, including her viral take on the butter board and baked salads. Doiron's culinary style emphasizes wholesome, plant-forward ingredients, creative uses of beans and seasonal produce, and adaptable techniques tailored for everyday home cooks without requiring professional training.

Bestselling Cookbook and Media Projects

Following her rapid growth on social media, Doiron transitioned into a full-time culinary career. She published her debut cookbook, Justine Cooks, which became a New York Times bestseller for its focus on inventive, accessible vegetable-centric meals. Beyond her cookbook, she works as a contributor for NYT Cooking and publishes a widely read Substack publication titled Snacks. Doiron has made television appearances on The Today Show, Good Morning America, and The Rachael Ray Show, and has collaborated on limited-edition kitchenware lines with artisan pottery makers.

Personal Life

Doiron lives in Brooklyn, New York, with her husband, Eric, and their pets, including a French bulldog named Walter. She frequently shares open reflections on her personal relationship with food, wellness, and self-care, using her platform to encourage a healthy, intuitive, and joyful connection to cooking.