Julie Sariñana
Fashion Influencer · American
Known for Julie Sariñana, widely recognized by her digital brand name Sincerely Jules, is an influential Mexican-American fashion blogger, model, social media personality, and lifestyle entrepreneur. Born in Durango, Mexico, and raised in East Los Angeles, California, Sariñana emerged as one of the pioneer content creators of the early personal style blogging era.
About Julie Sariñana
Julie Sariñana, widely recognized by her digital brand name Sincerely Jules, is an influential Mexican-American fashion blogger, model, social media personality, and lifestyle entrepreneur. Born in Durango, Mexico, and raised in East Los Angeles, California, Sariñana emerged as one of the pioneer content creators of the early personal style blogging era. Through her accessible California-chic aesthetic, blending high-end fashion with relaxed casual pieces, she has cultivated a massive international audience across digital platforms and built a multi-faceted creative empire.
Early Life and Career Beginnings
Sariñana was born on January 9, 1986, in Durango, Mexico, into a creative family. Raised in Los Angeles, she developed an interest in fashion at an early age, influenced by her parents and older siblings. She attended the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, where she studied Visual Communications. During her college years, while working as a stylist assistant and interning for trend forecasting agencies like WGSN, she launched her personal blog, Sincerely Jules, in February 2009. Originally conceived as a personal creative outlet to catalog her daily outfits, mood boards, and style thoughts, the blog rapidly gained momentum among online fashion enthusiasts.
Business Ventures and Collaborations
As her online audience expanded, Sariñana transitioned her digital presence into commercial fashion ventures. In 2012, she introduced her own apparel line, Shop Sincerely Jules, featuring screen-printed t-shirts emblazoned with motivational slogans such as "Dream, Believe, Achieve." Over the years, Sariñana has partnered with prominent international fashion, footwear, and accessory brands, including Reebok, Scünci, and Bandier. Her multi-year collaboration with Australian surfwear label Billabong yielded record-breaking capsule collections for the brand. In 2021, she expanded into beauty by founding Color Dept., a sustainable, clean, and vegan nail care line designed around themes of diversity and colorful self-expression.
Personal Life and Legacy
Sariñana is based in Los Angeles, California, and frequently travels between North America and Europe. She is married to French photographer and creative director Kevin Berruer, who frequently collaborates on her visual campaigns and social media photography. The couple welcomed their first child, a son named Matisse, in May 2023. Beyond content creation, Sariñana has been recognized for advocating Latina representation in the fashion industry and was featured on HOLA! USA's Latina Powerhouse list in 2022.
Earnings & net worth — estimate
No single confirmed net-worth figure is published for Julie Sariñana, and reputable estimates vary widely — so we don’t put a number on it here.
We only show a figure once several independent public sources broadly agree on a range.
Frequently asked about Julie Sariñana
What is Julie Sariñana known for?
Julie Sariñana, widely recognized by her digital brand name Sincerely Jules, is an influential Mexican-American fashion blogger, model, social media personality, and lifestyle entrepreneur. Born in Durango, Mexico, and raised in East Los Angeles, California, Sariñana emerged as one of the pioneer content creators of the early personal style blogging era.
How old is Julie Sariñana and what is their zodiac sign?
Julie Sariñana is 40 years old (born 9 Jan 1986) and is a Capricorn.
Where is Julie Sariñana from?
Julie Sariñana is from Durango, Mexico (born 9 January 1986), and is now based in Los Angeles, United States.
Is Julie Sariñana married or in a relationship?
According to public information, Julie Sariñana’s relationship status is listed as Married to Kevin Berruer.
What is Julie Sariñana’s net worth?
See the estimated net worth and earnings section above. Figures are estimates compiled from public sources and are not officially confirmed.
