Jackie Aina

Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina, known professionally as Jackie Aina, is an American beauty creator, media personality, and entrepreneur. Born on August 4, 1987, in Los Angeles, California, to a Nigerian father of Yoruba descent and an African-American mother, she rose to prominence as a digital beauty pioneer. She gained widespread recognition through her self-titled YouTube channel, where she shares makeup tutorials, skincare routines, product reviews, and commentary on diversity within the global cosmetic industry.

Early Life and Military Service

Aina was raised in Southern California alongside five siblings. After completing two years of pre-medical college coursework at California State University, San Bernardino, she shifted directions and joined the United States Army Reserve. While stationed in Hawaii during her military service, she accepted a position as a makeup artist at MAC Cosmetics. Encountering repeated claims that popular beauty trends would not work on darker complexions, Aina launched her YouTube channel in 2009 to demonstrate cosmetic techniques and product recommendations designed for diverse skin tones.

Beauty Career and Advocacy

Through her platform, which has gathered over 3.4 million YouTube subscribers, Aina became a leading advocate for racial equality and shade inclusivity in cosmetics. She frequently challenged major beauty brands over restricted foundation ranges and lack of representation for Black consumers. Her commentary contributed to broad industry reforms, leading to major brand partnerships. She collaborated with Too Faced to expand the shade options for their Born This Way foundation line and created signature product collections with Anastasia Beverly Hills, e.l.f. Cosmetics, and Sephora.

Business Ventures and Personal Life

Expanding her career beyond content creation, Aina co-founded Forvr Mood in 2020, a lifestyle and beauty brand specializing in scented candles, self-care items, and lip products. Her work in digital media and entrepreneurship has earned her accolades, including the Shorty Award for YouTuber of the Year. Based in Los Angeles, California, Aina is married to entrepreneur Denis Asamoah, who collaborates on her brand operations. She maintains a major presence across Instagram, TikTok, and YouTube, continually producing lifestyle, fashion, and beauty content.