Hyram Yarbro

Hyram Yarbro is an American skincare content creator, beauty educator, and digital entrepreneur who gained widespread popularity on TikTok and YouTube under the pseudonym Skincare by Hyram. Born on April 20, 1996, in Arizona and raised on a cattle ranch in Paulden, Yarbro moved to Hawaii in 2014, where he developed a passion for skincare while working as a makeup artist at Saks Fifth Avenue. Known for his candid product reviews, ingredient-focused routine breakdowns, and engaging reactions to celebrity skincare regimens, he became one of the internet's most influential "skinfluencers" during the early 2020s.

Early Life and Content Creation

Yarbro began uploading videos to YouTube in 2017 to provide accessible, ingredient-driven skincare advice aimed at helping viewers make informed purchasing decisions without spending excessively. His channel experienced substantial growth in late 2019, but his profile surged dramatically after expanding to TikTok in 2020. During the COVID-19 pandemic, Yarbro's concise, informative, and humorous duets and reaction videos resonated with Gen Z audiences. He positioned himself openly as a skincare specialist rather than a licensed dermatologist, emphasizing evidence-based ingredient analysis, recommending affordable drugstore products, and warning viewers against potentially irritating or misleading formulations.

Business Ventures and Philanthropy

Following his viral success, Yarbro leveraged his digital platform into product development. In June 2021, he launched his own skincare brand, Selfless by Hyram, in partnership with cosmetic formulation incubator The Inkey List and retail partner Sephora. The line was designed with a dual focus on gentle, ingredient-conscious skincare and social responsibility. A portion of sales from Selfless by Hyram products directly funds environmental conservation and clean water initiatives in collaboration with non-profit organizations, including the Rainforest Trust and the Thirst Project.

Advocacy and Platform Impact

Beyond skincare advice, Yarbro frequently utilizes his platform to advocate for sustainability, climate action, and mental health awareness, sharing personal experiences with overcoming challenges during his youth. Dubbed "Gen Z's skincare whisperer" by media outlets, his endorsements have significantly influenced consumer purchasing habits and brought broader awareness to ingredient transparency across the cosmetics industry. Based in Honolulu, Hawaii, Yarbro continues to publish content across social platforms while expanding his philanthropic commitments.