Helena Coelho

Helena Coelho is a Portuguese digital content creator, television presenter, and lifestyle influencer known for her work in beauty, fashion, and motherhood. After gaining national recognition through her beauty blog and YouTube channel, she established herself as one of Portugal's most influential online personalities. Her engaging tutorials, lifestyle content, and broadcast work have earned her a wide following across social platforms.

About

Born on August 26, 1992, Helena Coelho grew up in Viseu, Portugal, before moving to Lisbon to study Chemical Engineering. Although she earned her university degree in engineering, her passion for aesthetics, fashion, and communication led her toward digital content creation. In 2010, she launched her blog, Devil Wears Louboutin, where she initially shared daily outfits before shifting her focus toward makeup and skincare tutorials. Her relatable approach quickly turned her creative hobby into a full-time media career.

Career

Coelho expanded her reach by launching a YouTube channel in 2012, where she gained popularity for cosmetics reviews, beauty tips, and personal vlogs. As her platform expanded, she partnered with major global and national brands, becoming a digital ambassador for labels such as Calzedonia. In 2020, her digital prominence translated into mainstream media when Portuguese network TVI hired her to co-host the weekly lifestyle magazine show VivaVida alongside Ruben Rua. She has since appeared on various television programs, solidifying her presence in Portuguese entertainment.

Business and Content

Beyond broadcasting, Coelho has built a diverse digital portfolio. She has collaborated with major cosmetics brands on signature makeup products and curated beauty sets. In 2021, she hosted Sephora's Limitless live shopping beauty festival in Portugal. She also co-founded Creative Yard, a Lisbon-based project. Her primary channels feature beauty advice, fashion inspiration, and reflections on contemporary lifestyle.

Personal Life

Helena Coelho is based in Lisbon, Portugal. She is in a long-term relationship with personal trainer Paulo Teixeira, with whom she shares a daughter, Íris, born in April 2021. Coelho frequently incorporates aspects of motherhood, fitness, and personal wellness into her public content.