Hatice Schmidt

Hatice Schmidt is a prominent German beauty creator, makeup artist, digital entrepreneur, and author. Renowned for her detailed cosmetic tutorials, candid product reviews, and distinctive makeup aesthetics, she has established herself as one of the most influential figures in Germany's online beauty community. Through her self-titled social media channels, she has cultivated a dedicated following by combining high-end artistry with authentic personal commentary.

Early Life and Background

Born on October 28, 1986, Hatice Schmidt grew up in the Neukölln district of Berlin, Germany. Before pursuing a full-time digital career, she trained and worked as a registered nurse for over five years in Berlin. In 2012, after relocating to Bielefeld, Germany, following her marriage to her husband Sebastian Schmidt, she decided to take a career break. During this period, inspired by beauty content on social platforms, she launched her own self-titled YouTube channel to share makeup techniques and personal vlogs.

Content Creation and Brand Ventures

Schmidt's online content quickly gained traction for its high production quality, direct communication style, and meticulous cosmetics testing. Over the years, her channel expanded to encompass a wide range of content, including full-face transformations, drugstore versus luxury product comparisons, and lifestyle updates. Beyond digital content creation, Schmidt transitioned into entrepreneurship by collaborating with established cosmetics manufacturers, including L.O.V Cosmetics and Becca Cosmetics. In 2020, she launched her proprietary high-end makeup brand, Hatice Schmidt Labs (later rebranded as HATICE SCHMIDT), featuring custom-designed, refillable products produced in Italy. In addition to her beauty endeavors, she authored the bestselling autobiography "Dein Leben ist kein Zufall: Mein Weg zu mir" in 2020, recounting her personal journey and professional growth.

Personal Life and Media Presence

Schmidt resides in Germany with her husband, Sebastian, who also assists in managing her business operations. Known for her open dialogue with her audience, she frequently discusses real-life topics alongside beauty routines, including health, pregnancy experiences, and personal well-being. Today, Schmidt continues to produce beauty content for hundreds of thousands of subscribers on YouTube and followers across social media platforms while actively expanding her independent cosmetics line.