Gabi Gregg

Gabi Gregg, widely known online as GabiFresh, is an influential American fashion blogger, designer, and pioneer of the modern body-positivity movement. Born on September 9, 1986, in Detroit, Michigan, she first gained widespread public attention through her personal style blogging, which advocated for fashionable, size-inclusive clothing choices for plus-size women. Over her career, Gregg has challenged conventional fashion standards, popularized the "fatkini" trend, and launched several successful apparel collaborations.

Early Career and Blogging Pioneer

Gregg attended Mount Holyoke College, graduating in 2008 with a degree in international relations and African-American studies. Facing limited opportunities in fashion journalism at the time, she launched her blog in 2008 to share outfit ideas for women size 14 and above. In 2010, she won MTV's first-ever Twitter Jockey contest, gaining national visibility and working as a social media host for the network. Her online influence soared in 2012 when she shared photos wearing a two-piece bikini on her blog. The post went viral, popularized the term "fatkini," and inspired thousands of women to embrace two-piece swimwear, triggering a major media shift in how body diversity is covered.

Design Collaborations and Business Ventures

Gregg translated her digital influence into design, partnering with the brand Swimsuits For All to create an exclusive line of size-inclusive swimwear that quickly became a massive commercial success. Over several years, her swimsuit collections frequently sold out in record time. She expanded her design resume by collaborating on a line of plus-size lingerie with Playful Promises and developing apparel collections with Fashion to Figure. In 2017, Gregg co-founded the contemporary plus-size clothing brand Premme alongside fellow influencer Nicolette Mason, offering trendy, statement-making pieces in extended sizing until the label wrapped up in 2019. In 2024, she introduced Villa Fresca, a leisure and swimwear brand.

Media Influence and Public Presence

Throughout her career, Gregg has served as an outspoken advocate for racial and body diversity in fashion. She has contributed to or been featured in prominent publications including InStyle, Refinery29, Vogue.it, Glamour, and Cosmopolitan, and has appeared on broadcast programs like Good Morning America and The Today Show. She was also featured on the cover of Ebony magazine. Based in Los Angeles, California, she continues to engage a large audience on platforms like Instagram under the handle @gabifresh, sharing high-fashion styling, travel content, and empowering lifestyle advice.