Fouz Al Fahad

Fouz Al Fahad, widely recognized online as "The Real Fouz," is a Kuwaiti beauty influencer, makeup artist, and lifestyle entrepreneur. Born on May 10, 1990, in Kuwait City, she rose to prominence as one of the most prominent digital personalities in the Middle East, gaining millions of followers for her signature makeup tutorials, fashion advice, and personal style. Over the course of her career, she has transitioned from a social media content creator into a successful brand owner and businesswoman within the regional beauty industry.

Early Life and Education

Al Fahad spent her childhood moving between Kuwait and London. She attended the British School of Kuwait, graduating in 2007, before pursuing higher education at the Gulf University for Science and Technology in Kuwait. She earned a bachelor's degree in finance in 2011. Although she initially prepared for a career in finance and briefly held a corporate job, her growing interest in cosmetics and creative arts led her to transition toward beauty and media production.

Career and Digital Presence

Al Fahad began her digital career in 2013 by creating content on Snapchat and Instagram. In 2014, she partnered with the Kuwaiti YouTube channel TvBelMokhba to release online makeup tutorials, which quickly broadened her reach across the Gulf Cooperation Council (GCC) region. Her signature glam aesthetic, combining modern global makeup techniques with regional style preferences, attracted a mass following. In 2017, she signed a major collaboration with MAC Cosmetics, releasing a personalized signature lipstick as part of an international influencer initiative. Over the years, she has represented numerous luxury beauty and fashion houses across global campaigns.

Business Ventures and Personal Life

Leveraging her online audience, Al Fahad established her own commercial projects in Kuwait. She opened The Real Fouz Beauty Salon and launched her signature cosmetics line, By Fouz Beauty, which offers face palettes, lip products, and false eyelashes tailored to her signature beauty aesthetic. In her personal life, Al Fahad married Kuwaiti businessman Abdul Latif Al Sarraf in a private ceremony in March 2020. The couple resides in Kuwait and has two children, a son named Ahmed and a daughter named Fouz.